The company has just opened a new flagship in Milan’s Brera district.
The two companies renewed their licensing agreement through 2024.
The first CR7 eyewear collection will be officially unveiled during the upcoming edition of the Milan-based Mido trade show.
Cordeddu succeeds Mario Pietribiasi, who exited the company on Oct. 9.
Both Lapo Elkann and Creative Ventures Srl agreed to increase the eyewear company’s capital.
The collection comprises 12 sun and optical frames retailing at between 400 euros and 1,000 euros.
The new collection designed by Elkann will hit stores in late June.
The first eyewear collection of the Swiss watchmaker will be unveiled in September.
The first eyewear collection, celebrating Mickey Mouse’s 90th anniversary, will be unveiled in September.
The eyewear brand created a capsule collection of sunglasses inspired by the UEA young driver.