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J.C. Penney Co. Inc.

J.C. Penney Launches Styles Inspired by Marilyn Monroe

The look is playful, casual and timeless, reflecting more the off-screen style of the legendary Hollywood…

EXCLUSIVE: The Strategy Behind Penney’s Beauty Redux

The new format will sell an inclusive mix of masstige, prestige and mass brands from new, emerging and…

J.C. Penney’s Michelle Wlazlo Talks Private Brands, Fall Plans

Penney's portfolio of private brands is undergoing transformation and crucial to a turnaround.

J.C. Penney Wrestles Through Another Tough Quarter

The department store chain agreed this week to sell its retail operations to stay in business.

J.C. Penney Makes Opening Salvo on Restructuring Plan

The retailer's advisers said at a remote bankruptcy hearing Saturday that the retailer was here to stay and…

Moody’s Lowers Outlook on Penney’s

Penney's has been meeting its financial obligations but its future is uncertain.

CEO Talks: Penney’s Soltau on Taking a Lifestyle Approach

Penney's has been recasting its women's floors with an easier-to-shop, lifestyle format with enhanced visuals.

Penney’s Names Colin Dougherty SVP Finance

Penney's needs to improve its retail operations, capital structure and balance sheet.

J.C. Penney Stock Price Dips Below NYSE Threshold

The retailer showed more cracks as it dipped below a share price threshold to stay listed on the New York…

W. Paul Jones, Former Payless CEO, Joins J.C. Penney Board

The executive has held high-level jobs at major retail corporations.

Penney’s Names Victor Ejarque Lopez to Head Women’s Apparel

He fills a position that's crucial to the chain's turnaround efforts.

J.C. Penney Reports Net Decline, Names New Chief Merchant

Penney's has a long road ahead in its turnaround but is taking steps to improve the merchandising.

Penney’s Pulls the Plug on Subscription Test

The year-old service shipped men's big and tall merchandise.

J.C. Penney Reveals Holiday Sales Slippage

The results are conspicuous considering most retailers had a good holiday sales season.

Fingers Crossed: Retailers Anxious for ‘Super Saturday’ to Deliver

The usual lull in business occurring after Cyber Monday this year was deeper than expected.