Penney’s portfolio of private brands is undergoing transformation and crucial to a turnaround.
The department store chain agreed this week to sell its retail operations to stay in business.
The retailer’s advisers said at a remote bankruptcy hearing Saturday that the retailer was here to stay and needed to quickly restructure.
Penney’s has been recasting its women’s floors with an easier-to-shop, lifestyle format with enhanced visuals.
The executive has held high-level jobs at major retail corporations.
He fills a position that’s crucial to the chain’s turnaround efforts.
Penney’s has a long road ahead in its turnaround but is taking steps to improve the merchandising.
The usual lull in business occurring after Cyber Monday this year was deeper than expected.
For J.C. Penney, this holiday period is among its most important ever.
The struggling chain needs to rev up revenues and sees apparel improvements as crucial.