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J.C. Penney Co. Inc.

On Herald Square, Penney’s Prepares for the Critical Season Ahead

For J.C. Penney, this holiday period is among its most important ever.

As Business Continues to Falter, Penney’s Taking ‘Swift’ Actions

The struggling chain needs to rev up revenues and sees apparel improvements as crucial.

J.C. Penney Loss Deepens, Pressure for Improvement Grows

The retailer's new ceo says swift but thoughtful actions will be taken to turn the business around.

J.C. Penney Hires Interim CFO

J.C. Penney continues to remake its management as it resuscitates turnaround efforts.

Penney’s Names Jill Soltau Chief Executive Officer

The J. C. Penney Co. has named Jill Soltau chief executive officer, effective Oct. 15. Soltau, a 30-year…

J.C. Penney’s Next Private Brand Play: Peyton & Parker

Unlike past private brand introductions, Peyton & Parker covers several categories for the whole family.

A Struggling Penney’s Spells Out the Apparel Challenge

Despite a disappointing first-quarter report, Penney's ceo says the turnaround strategy is working.

J.C. Penney Closing Another Eight Stores

The company has been aggressively reviewing its bricks-and-mortar portfolio.

J.C. Penney Warning Spooks Investors, Retail Slips

The retailer liquidated slow-moving apparel in the third quarter, boosting sales, but hitting the bottom line.

J.C. Penney Profit Warning Hits Retail

The retailer liquidated slow moving apparel in the third quarter, boosting sales, but hitting the bottom line.

J.C. Penney Refines Its Fine Jewelry Departments

J.C. Penney says fine jewelry is a top-performing division.

J.C. Penney Partners With ‘Project Runway’

A summer preview collection is now in 500 doors and online, with more options to follow.

Penney’s Brings Apple Pay to Its Stores

The retailer sees Apple Pay as way to speed transactions and as a convenience for customers.

The Heat Is On: CFOs Under Pressure as Retailing Shakes Out

There's been a string of CFO comings and goings at retail companies this season.

J.C. Penney to Rebrand 50 More Salons

Over time, the total number of salons that will receive a makeover is expected to be over 750 locations.