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J.C. Penney Co.

CEO Marc Rosen on the Playbook for Transforming JCPenney

The 120-year-old retailer has been on the brink of extinction more than once, but has new owners willing to…

Penney’s Launches Frye and Co., Furthering Its Assortment Reboot

The collaboration with ABG's Frye brand adds some fashion credibility to J.C. Penney's assortment.

Penney’s Names a New CFO

Stephanie Plaines will be an instrumental figure in the retailer's turnaround efforts.

J.C. Penney Names a New CEO

Penney's has been operating with an interim CEO for 11 months.

Penney’s Teams With ABG to Launch Juicy By Juicy Couture

Penney's new collection is a "derivative" of the original Juicy Couture collection.

Penney’s Pushes Ahead With Private Brands

The extension of Penney's Stylus collection into men's wear is the retailer's latest initiative to upgrade…

Key Execs Transition from Old to New Penney’s

Penney's retail operations were lifted out of bankruptcy in early December.

J.C. Penney Seeks New CEO

The new owners of the struggling department store will established a temporary office of the ceo, to include…

Penney’s New ‘Stylus’ Brand Geared to Fill a Void

Penney's chief merchandising officer says the latest private brand offers style with comfort and function.

Amazon Prime Day Puts Retailers on the Defensive

Major chains are kicking off holiday gift promotions earlier than ever this year.

J.C. Penney Losses Deepen

It's taking longer than expected to finalize a reorganization plan.

As Penney’s Pares Down, Bidders Step Up

As Penney's dramatically streamlines through its bankruptcy, there's growing interest in the long-struggling…

COVID-19 Response: Penney’s Cutting 1,000 Workers

The $11 billion retailer has a good chance of emerging from bankruptcy but greatly pared down.

J.C. Penney Vacating Manhattan

The moderate-priced department store continues to grow its list of store closings.

J.C. Penney Losses Grow

The venerable retailer is struggling for survival.