Wauchob plans to host a women’s presentation during London Fashion Week on Feb. 18 before shifting fully to the June men’s calendar with a coed show.
WWD highlights the key spring fashion trends from designers in New York, London and Milan.
For its inaugural collaboration, the So-Milano boutique is selling merchandise selected by the designer, including art objects and books.
New space is arty, flexible, gender-neutral.
Designers have created limited-edition products and one-off pieces for the department store’s windows as part of the initiative.
Other laureates included Snapchat, Sephora, Unmade and Christopher Raeburn.
The six-piece range includes asymmetric dresses, skirts and blouses.