Jack Wills

Playful Promises


Playful Promises Inks Deal to Sell Minority Stake to Bestport Private Equity

The British lingerie start-up is known for its mix of sexy and inclusive offerings.

clock February 18, 2021Kellie Ell

Jack Wills' AW16 collection


Sports Direct Buys Jack Wills in Distress Sale

The sporting goods retailer owned by Mike Ashley has bought yet another troubled retailer.

clock August 5, 2019Samantha Conti

Selfridges Department Store


Selfridges Scores Victory in Britain’s ASA Ruling

The ASA ruled the model in the store’s marketing e-mail was not “unhealthily thin.”

clock April 12, 2017Samantha Conti

Business Features

Google’s Ruth Ballet Advises Retailers on a Mobile-First Experience, the Potential of AI Technology

Ballet was among the keynote speakers at IMRG’s Fashion Connect conference held in East London.

clock February 24, 2017Lorelei Marfil

A visual from the Jack Wills holiday campaign.


Jack Wills’ Founder Talks Fabric of Jack, Ageless Fashion

Brand puts focus on materials, manufacturing — and maturity.

clock November 4, 2016Samantha Conti

Jack Wills' AW16 collection


BlueGem Takes Stake in Jack Wills With Founder, CEO Peter Williams

Williams to remain as chief executive, while Derek Lovelock will become non-executive chairman.

clock October 2, 2016Samantha Conti

Jack Wills Catalog

Marketing and Promotion

Ad Watchdog Deems Jack Wills Catalog Images ‘Sexually Suggestive’

Britain’s Advertising Standards Authority has cracked down on the British high street brand for imagery in a direct mail catalog.

clock June 1, 2016Lorelei Marfil

A detail of clothing at the Jack Wills store.

Fashion Scoops

Jack Wills Sets Store Openings Thanks to New Bank Deal

British brand will use funding from HSBC to open up to 10 stores this year.

clock March 21, 2016Samantha Conti

Peter Williams Jack Wills

Human Resources

Jack Wills Founder Returns to Helm

Founder Peter Williams has been reappointed to Chief executive.

clock October 26, 2015Julia Neel

Richard Nicoll Jack Wills

Human Resources

Jack Wills Shelves IPO Plans, Founder Returns as CEO

The British High Street label said it has decided not to pursue an IPO “for the time being.”

clock August 28, 2015Nina Jones


Jack Wills Ad Campaign

clock June 8, 2015WWD Staff



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BERLIN, GERMANY - APRIL 09: Kwes Darko, Skepta, Slowthai and Alex Sossah arrive at Bottega Veneta Salon 02 Berlin at the Berghain on April 09, 2021 in Berlin, Germany. (Photo by Getty Images/Getty Images for Client)


Bottega Veneta’s Berlin Show, Party Receive Backlash on Social Media

clock 10hMartino Carrera

Social Studies

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