Grow, evolve, change? Yes, but die? No.
A look at how the skate brand defends its turf and presents itself in court.
Supreme’s collaboration with Louis Vuitton helped the brand secure its deal with Carlyle.
The $500 million deal has the brand’s founder James Jebbia balancing his and Supreme’s street cred against the brand’s growth prospects.
The private equity giant and the skate brand are rumored to be close to a deal.