The historic collaboration with the Emirati royal family was launched at the Louvre in Abu Dhabi.
The donation will allow the research department of Spallanzani, one of the first medical teams to isolate the deadly disease, to purchase a microscopic image acquisition system.
The Rome-based jewelry firm is earmarking an additional 500,000 euros to develop the site of the Area Sacra in Largo Argentina, which will be added to the almost 485,594 euros allocated to the restoration of the Spanish Steps for a total of 1 million euros.
Spanish actress Úrsula Corberó is featured in the campaign for the collection, the first for the house in four years.
This will be the ninth luxury property under the Italian jewelry firm’s banner.
Customers will be able to “compose” their personal Serpenti using a dedicated app installed on a tablet, with a total of 312 options on tap.
With Fendi and Moschino under her belt, Bella Hadid can name another Italian powerhouse, Bulgari, to her ad campaign CV.