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H&M Releases Second Collection for ‘Let’s Make Denim Better’ Campaign 

The Swedish clothing company has teamed with the Ellen MacArthur Foundation to create its second sustainable…

Abrand Jeans Launches Next Icons Model Search

It is working in partnership with Urban Outfitters and Precision Management.

EXCLUSIVE: Frances Valentine Debuts Denim Collection

The lifestyle brand is launching its two-piece denim collection at a time of sustained growth.

Lucchese, Wrangler Team on Western-Themed Collection

The limited-edition boots and jeans mark the first time the venerable brands have worked together.

EXCLUSIVE: Karl Lagerfeld Jeans Wants to Dress Gen Z

The brand launches officially on Thursday — and has big ambitions.

Playboy Launches Denim Brand 

The women's and men's line is Playboy's first solo venture into the denim market.

Moschino to Introduce M05CH1N0 Jeans Line

Debuting with the pre-fall 2023 collection, the line is a reinterpretation of the 1986 Moschino Jeans range…

As Denimwear Enjoys Momentum, Gas Milano 1984 Relaunches Under New Owners

The jeanswear brand has found its white knights that are poised to spur its digital capabilities and global…

Jeanologia Promotes Sustainable and Tech-forward ‘Future of Fashion’

Spain-based Jeanologia discussed its take on moving the industry forward at the "Future of Fashion" event…

Levi’s CEO Chip Bergh Sees Challenges and Opportunities in Weak Market

Levi Strauss logged weaker-than-expected sales, but cut costs and hit its third-quarter profit target.

Tove Moves Into Denim

The U.K. brand favored by minimalists is adding four jean styles and a shirt.

AEO Reveals First ESG Report, Outsized Water Savings

Released Thursday, the report outlines AEO's goals, spanning jeans water savings, sustainable materials…

Men’s Spring 2023 Fashion Trend: The Denim Wave

Denim shorts at Prada, mixed-media Canadian tuxedos at JW Anderson and '90-inspired skater jeans at Louis…

Priyanka Chopra Jonas on Her New Gloria Vanderbilt Campaign and Her Focus on Giving Back

The actress and entrepreneur is the new face of the jeanswear brand.

Priyanka Chopra Jonas to Be New Face of Gloria Vanderbilt

The actress will front a new multimedia campaign that will launch on Aug. 1.