The retailer is launching its spring 2021 campaign today, along with a new augmented reality shopping guide on Snapchat.
The fall collection features a more-tailored aesthetic as people return to urban life and start going out again.
The brands jointly created a new collection with Calik Denim’s sustainable “Selfsized” fabric.
Company shares closed down nearly 26 percent Thursday as a result.
The company plans to open stores across the portfolio, while Aerie and AE Jeans continue to be growth drivers.
The campaign features TikTok stars Addison Rae and Wisdom Kaye, in addition to Mickey and Minnie Mouse.
The endeavor with Showfields comes amid accusations of Bernstein of copying designs from other brands
As part of the Jeans Redesign Initiative, leading brands are releasing denim designed for circularity.
The jeans use Coreva Stretch Technology from Milan’s Candiani mill.
Designers and celebrities tend to swing blue, while retail executives are more likely to lean right.
Denim scrutiny has led the sector to “innovate faster,” with hope to inspire the rest of the fashion industry in its sustainability journey.
Ceo Jay Schottenstein reflects on fashion, the future of retail and plans for Aerie’s Jennifer Foyle to work with the AE brand.
The DKNY and Donna Karan parent company expects revenues to decline another 28 percent to 33 percent in the back half of the year.
The Nineties-inspired capsule is intended to appeal to those 18 to 30 years old.