Skip to main content

jeans

David Love Named President of Levi Strauss Asia, Middle East and Africa

In his new post, Love will be responsible for leading the company's commercial operations, spanning all…

Lee Jeans Moves Into New Era

The venerable $1 billion denim brand is embarking on a major reinvention as part of its "Move Your Lee"…

G-Star Raw Unveils Fall Campaign

The advertising campaign was shot by the brand's in-house photography team at the label's Amsterdam-based…

NYDJ’s Fit To Be Campaign Goes to Video

The campaign is meant to demonstrate that NYDJ jeans fit all ages, shapes and sizes.

Jeans Sales Showing First Growth in Years, NPD

Nearly 304 million pairs of women's jeans were sold in the 12 months ending June 2016.

Olivia Culpo Tapped as Rampage’s Newest Ambassador, Ad Campaign Face

Former Miss USA Olivia Culpo has signed on as Rampage's newest ambassador and will appear in its fall ad…

‘Dancing With the Stars’ Cheryl Burke is New Face of Angels Forever Young Jeans

"Dancing With the Stars'' champion Cheryl Burke is the new face of Angels Forever Young jeans.

Wallflower Jeans Names Katherine McNamara as Ambassador

The junior lifestyle brand Wallflower Jeans named the "Shadowhunters" actress as new ambassador starting with…

Former VF Corp. CEO Lawrence R. ‘Larry’ Pugh Dies at 82

During Pugh's tenure, VF sales grew tenfold, as he oversaw numerous acquisitions, including Blue Bell…

Denim Trend: Rebel Heart

Shared wardrobes might be the thing of the moment, but denim has been ahead of the gender-fluid apparel game…