The celebrity is said to be working with Threadstone to raise money and buy the business back from Sequential Brands.
The brand management firm owns Jessica Simpson as well as a bevy of activewear labels.
The first collection, expected to launch in fall 2021, will consist of bras, underwear, shapewear and other lingerie.
The deal helps FAM Brands strengthen its portfolio.
The new collection is an updated take on the 2015 Jessica Simpson The Warm Up collection.
The brand joins the race to snag market share in the competitive men’s basic apparel business.
Sustainability and inclusion continue to trend in swimwear.
Rihanna may be the latest musician to get into the fashion world, but she isn’t the first. Here, a look at 14 musicians who have launched their own fashion brands.
The moves are designed to consolidate functions in modern environments.
The fashion retailer filed for bankruptcy earlier this year, but the future of the company is still unclear.
Sneakers, synonymous with comfort, are stealing the style mantle from heels.
Her Serene Highness Princess Charlene of Monaco donned cool leather pants and an elegant Ralph Lauren gown at a pair of events in Los Angeles.