The line will be unveiled at an event at the designer’s Bowery store on Wednesday night.
The show should help target international department and specialty stores.
Chief executive officer Mark Brashear’s three-year strategy centered around restructuring and reenergizing the 19-year-old brand.
The Southern California band is also the first rock group to be signed to Big Machine/John Varvatos Records.
This is the 31st unit for the designer men’s wear brand but its first in that region.
The designer had a conversation with Esquire’s Nick Sullivan for Fashion Group International.
Nick Jonas is the only artist, or person for that matter, that John Varvatos has ever done a true collaboration with — first a fashion capsule and now a fragrance.
The platform is designed to drive consumers who pre-shop online into stores.
The designer created a morning suit-style outfit for the former Beatle.
The Jonas Brothers (and dates) joined Lorde, Bella Hadid, Kendall Jenner and more for the Republic Records’ Grammys weekend party.