The young contemporary brand founded by Max Azria’s daughter Joyce opens its first Los Angeles pop-up shop after nationwide Macy’s rollout.
Azria believes the key to success is staying nimble and thinking like a tech start-up, remaining tight and lean.
Joyce Azria’s new line, Avec Les Filles, to debut its apparel collection exclusively at 155 Macy’s doors on Feb. 1.
With her new “hybrid contemporary” lifestyle brand, Azria is shaking things up.
Joyce Azria, daughter of Max Azria, leaves her post as creative director of BCBGeneration to launch a new Millennial brand, Avec Les Filles.
Hedi Slimane, Rachel Roy and Alejandro Ingelmo may represent the new coterie of fashion and accessories designers who embrace the Los Angeles lifestyle so much that they recently have taken up residence there. Compared to Joyce Azria, Trina Turk and Cynthia Vincent, however, they’re merely carpetbaggers. In a roundtable titled, “California Lifestyle and Influence” at […]