Joyce Azria

Joyce Azria

Fashion Scoops

Joyce Azria’s New Line Rohb Adapts to Amazon

The 36-year-old fashion entrepreneur is also expanding her Avec Les Filles brand to include occasion dresses, activewear and jewelry.

clock May 4, 2018Marcy Medina

Avec Les Filles Los Angeles Pop-Up Shop

Fashion Scoops

Joyce Azria’s Avec Les Filles Opens First Los Angeles Pop-Up Shop

The young contemporary brand founded by Max Azria’s daughter Joyce opens its first Los Angeles pop-up shop after nationwide Macy’s rollout.

clock May 18, 2017Marcy Medina


Joyce Azria on Being Authentic and Knowing Her Millennial Consumer

Azria believes the key to success is staying nimble and thinking like a tech start-up, remaining tight and lean.

clock April 10, 2017Lisa Lockwood

Joyce Azria


Joyce Azria’s Avec Les Filles Clothing Line to Bow at 155 Macy’s Doors

Joyce Azria’s new line, Avec Les Filles, to debut its apparel collection exclusively at 155 Macy’s doors on Feb. 1.

clock December 15, 2016Marcy Medina

Joyce Azria Aves Les Filles


First Look at Joyce Azria’s Avec Les Filles Line

clock December 13, 2016Marcy Medina



Joyce Azria on Breaking Old-School Retail Rules With Avec Les Filles

With her new “hybrid contemporary” lifestyle brand, Azria is shaking things up.

clock November 21, 2016Marcy Medina

Joyce Azria

Ready To Wear

Joyce Azria Leaves BCBGeneration to Launch Contemporary Brand Avec Les Filles

Joyce Azria, daughter of Max Azria, leaves her post as creative director of BCBGeneration to launch a new Millennial brand, Avec Les Filles.

clock August 1, 2016Marcy Medina

Avec Les Filles shoes

Ready To Wear

First Look at Joyce Azria’s New Brand Avec Les Filles

clock August 1, 2016Marcy Medina

Joyce Azria and Trina Turk

Ready To Wear

Joyce Azria, Trina Turk and Cynthia Vincent on California Style

Hedi Slimane, Rachel Roy and Alejandro Ingelmo may represent the new coterie of fashion and accessories designers who embrace the Los Angeles lifestyle so much that they recently have taken up residence there. Compared to Joyce Azria, Trina Turk and Cynthia Vincent, however, they’re merely carpetbaggers. In a roundtable titled, “California Lifestyle and Influence” at […]

clock August 16, 2015Khanh T.L. Tran

Joyce Azria

Ready To Wear

Joyce Azria’s Grooming Lessons

The creative director of BCBG’s younger line and eldest of Max’s daughters discusses her evolution in the company and relationship with her family.

clock April 30, 2014Khanh T.L. Tran


West Watch: Joyce Azria Returns…

Joyce Azria has been named creative director of BCBGeneration, a young contemporary brand launched in fall 2008.

clock June 10, 2009WWD Staff



Today's Must Read

Who Is Halston?


Who Is Halston? Everything to Know About the Iconic Fashion Designer

clock May 13, 2021Layla Ilchi

Social Studies

WWD logo Global Stock Index

Business Page right arrow