Juicy’s name returns to its signature place: across the butt.
Juicy Couture marks its 25th anniversary this year. WWD speaks with the brand’s founders about their legacy and the pitfalls of low-rise pants.
Authentic Brands Group will roll out a digital and partnership plan for the brand to mark Juicy’s 25th anniversary.
For fall, there will be a tight collection under NYC Alliance, with a more robust assortment for holiday.
The collaboration is initially for a 10-piece, limited-edition collection, but will expand for spring 2020.
The Los Angeles-based stylists, who count the Kardashians, Katy Perry, Jessica Alba and Miley Cyrus among their clientele, said their expertise in dressing women is what sets them apart.
The Batra Group will introduce a new collection of Juicy Couture apparel, accessories, footwear and handbags for the European market in spring 2020.
The line includes puffers, vegan sherpas, shearlings, furs and military peacoats.
Juicy Couture’s footprint will be expanded with 10 new shop-in-shops in major department stores throughout Korea by 2020.
The company created Winston, a proprietary software program, to find people to promote its brands.
The tag line reads, “paid partnership with Juicy Couture.”
Bluebell Group is more confident than ever about the Asian consumer as it further expands into new markets.