The luggage brand is using its brick-and-mortar stores to create engaging experiences and strengthen its ties with Millennials.
“Look, all these cologne ads are shirtless guys on a rock in black-and-white, scowling at the camera like they’re gonna kill you.”
The SoHo pop-up shop will be open to the public for two days.
The designs will launch with a limited, exclusive run at Colette on Monday.
Guests including Julia Restoin Roitfeld, Caroline de Maigret and Jean Paul Gaultier turned out for the opening of the fashion exhibition.
The Swedish fashion giant presented on Thursday the latest edition of its Conscious Exclusive line that is based on Paris’ Arts Décoratifs museum’s archives.
The likes of Drew Barrymore, Julia Restoin Roitfeld, Gucci Westman and Olivia Chantecaille brought their mini-mes to the party.
The ice show will take place in Verona next Friday.
Rebecca Hessel Cohen and Julia Restoin Roitfeld bonded over their daughters, who took swimming lessons from the same teacher in the Hamptons last summer. Their friendship led to LoveShackFancy X Romy and the Bunnies, an eight-piece capsule for girls aged six months to five years.