The two British, publicly quoted brands are starting 2021 with significant efforts in the social and environmental arena, and it’s more than just virtue signaling.  

The company is wrestling with COVID-19-related store closures, and making big sacrifices, as it ditches discounts in favor of full-price sales.

The company has raised its revenue guidance despite a severe decline in Hong Kong, and has added an extra 5 million pounds in cost savings for fiscal 2019-20.

Retail revenue dipped 1 percent to 711 million pounds in Q3, while like-for-like sales rose 1 percent, falling short of analysts’ projections.