Macdonald and Topshop Unique are the latest brands to rejig their priorities and change up their show formats.
Just in from a QE2 transatlantic crossing, Julien Macdonald also helped debut a new fashion-themed in-flight film for Etihad Airways to kick off NYFW: The Shows.
The British designer created a limited-edition printed box for the fast-food chain.
The 1,130-square-foot boat will depart from Southampton, U.K. on Aug. 31., and arrive the Brooklyn Cruise Terminal.
The designer took a cue from inspirations from his spring collection, which he will be showing on Sept. 17.
The designer is making his foray into menswear.
Guests including Sir Phillip Green, Chloe Green, Julien Macdonald, Natalie Imbruglia, Jodie Kidd and Arizona Muse attended the Cash and Rocket gala.