The activewear brand will link with Varsity Spirit in a deal that brings its product to the forefront at cheer and dance events.

What some of the West Coast’s top tech executives are wearing in the office and at the beach as the temperatures rise.

Lizzie Francis joins after past gigs at Gilt Groupe and TechStyle Fashion Group.

The two are said to be collaborating ahead of a possible IPO for the fast-fashion firm.

The online shoe brand has a rosy outlook for holiday as it looks to increase its influencer efforts next year.

The activewear brand, part of TechStyle Fashion Group, is rolling out shoes.

Fashion’s players, from luxury conglomerates to retailers, are increasingly turning to start-up culture to fuel innovation, compete for consumers and talent, and gain relevance among a new generation of workers.

A number of contenders appear to be playing the waiting game when it comes to an IPO or acquisition.

The two, which announced a partnership in the fall, have released a collection of T-shirts, totes and other accessories.

A potential rationalization of the activewear market could be a boon to the fast-growing brand.

Big buzz is now brewing around Snap’s debut on the stock market, with some saying there could be a residual impact on L.A.’s broader tech community and perhaps its fashion tech players.

The El Segundo-based fast-fashion company is testing personalized video, adding that to its arsenal of tech tools to attract and retain customers.

The fast-growing activewear brand announced its first major charity partnership.

The company’s data scientists are the backbone to its rapid-reaction operations.

The actress recapped the brand she cofounded three years ago and its rapid growth via e-commerce and more recent entrance into physical retail.