Kim Jones became a front-row celebrity — albeit a self-effacing one — during London Fashion Week Men’s.
The first new-format store has opened in London with low-key nods to old Britain.
The Shop at Bluebird will be situated near Kent & Curwen, agnès b, Diptyque and Paul Smith.
New arrivals will include Reserved, Fiorucci and Arket.
London Fashion Week Men’s – which celebrated its fifth anniversary – wrapped on Monday, with retailers praising pieces from established and emerging labels.