Studio 99 has already inked a deal with LeBron James media company, Uninterrupted.
David, Victoria and Brooklyn Beckham gathered at William Waldorf Astor’s former office on the Thames, a Victorian jewel of a building.
The brand has worked with the BBC TV hit series on a Twenties-inspired capsule collection to be shown on Jan. 6 during London Fashion Week Men’s.
Kim Jones became a front-row celebrity — albeit a self-effacing one — during London Fashion Week Men’s.
The first new-format store has opened in London with low-key nods to old Britain.
The Shop at Bluebird will be situated near Kent & Curwen, agnès b, Diptyque and Paul Smith.
New arrivals will include Reserved, Fiorucci and Arket.
London Fashion Week Men’s – which celebrated its fifth anniversary – wrapped on Monday, with retailers praising pieces from established and emerging labels.