Klarna – WWD

Social Media, Alternative Payments Make Fashion Aspirational Yet Affordable

Payments drove 11 percent growth for the trillions in annual global revenue, according to McKinsey.

Technology

Fashion Fintech Is on Fire

There’s no cooling the financial technology services industry, as payments spark $1.9 trillion in global annual revenue.

June 3, 2019 • Kaley Roshitsh and Arthur Zaczkiewicz

Klarna is one of the first to partner with Google Pay in Sweden.

Technology

Google Pay Added to Klarna’s Bank of Payment Options

The partnership allows Swedish Klarna cardholders immediate use with Google Pay.

March 13, 2019 • Kaley Roshitsh

Sitting room to fitting room experiences may facilitate higher spend.

Technology

Younger Generations May Gravitate Toward ‘Try Before Buy’ Initiatives

Klarna, Europe’s leading payments provider, surveyed 1,000 Gen Z and Millennial shoppers with new insight on the shopping experience.

February 21, 2019 • Kaley Roshitsh

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Panelists discussing social media at the WWD Style Dimension.

Business Features

Fashion’s New Dimension

WWD convened influencers, designers and industry executives to share insights and lessons learned.

February 12, 2019 • Arthur Zaczkiewicz and Kaley Roshitsh

Klarna services clients such as H&M, and recently Daniel Wellington.

Fashion Scoops

Getting Smoother Checkout With Klarna’s ‘Smoooth Session’

Klarna, the Swedish alternative payment provider, kicked off its first Stateside “Smoooth Session” on retail tech.

February 1, 2019 • Kaley Roshitsh

Daniel Wellington values "investment" aspect of its timepieces and makes installment pay an option for shoppers.

Technology

Daniel Wellington Makes Time to Pay With Klarna Installment Plan

Timepiece as investment piece, Klarna, Europe’s leading payments provider partners with Daniel Wellington in installment payments.

January 11, 2019 • Kaley Roshitsh

Shopify is set to integrate platforms with AIMS360 ERM software.

Retail

Klarna and Shopify Partner to Expand Flexible Payment Options for Shoppers

Klarna is now part of the Shopify Plus Technology Partner Program.

December 10, 2018 • Arthur Zaczkiewicz

Retail

H&M Partners With Klarna for Payment Methods

The companies will introduce “try before you buy” payment options in H&M stores in 14 markets.

October 8, 2018 • Mimosa Spencer

Digital devices will play an even bigger role in shopping experiences by 2026.

Technology

Magento Commerce Platform Teams With Payment Solutions Company Klarna

The two companies will offer a bundle of services under the partnership.

April 26, 2018 • Elizabeth Doupnik

Essentialist

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Business

Stefano Tonchi Exits W Magazine, Sold To Surface Media

14m • Kali Hays

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Social Studies

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Lenny Kravitz and Pamela Anderson danced to Virgil Abloh at the Chrome Hearts party. ⁣ ⁣ Jewelry brand Chrome Hearts celebrated its new eyewear capsule with Australian model Jordan Barrett at La Maison du Caviar in Paris. ⁣ ⁣ “There is mutual admiration between the Starks and myself based on our appreciation of the finer things in life,” said Abloh, who was relaxing after a busy week presenting his collections for Off-White and Louis Vuitton during Paris men’s week.⁣ ⁣ Some of those finer things are oversized park benches: The Chrome Hearts co-owner fell head over heels for the ones specially produced for the Louis Vuitton show on Friday and promptly bought two of them.⁣ ⁣ “I got a lot of interest for those benches,” said Abloh. “They became a commodity.” ⁣ ⁣ Tap the link in bio for more. ⁣ Report: @fleurfleurette ⁣ .⁣ .⁣ .⁣ .⁣ ⁣ #wwdeye⁣ #chromehearts⁣ #virgilabloh
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@MaudeApatow is all grown up and starring in the controversial new Drake-produced HBO series, "Euphoria." ⁣⁣ ⁣⁣ Apatow, the daughter of Leslie Mann and Judd Apatow, entered the industry with comedy, playing the daughter of her real-life mother in “Knocked Up,” “This Is 40” and “Funny People,” all directed by her father.⁣⁣ ⁣⁣ “It’s not a teenage show,” Apatow says about "Euophoria." “It is tricky because it is really inappropriate, so it’s hard. I think it’s for late teens and up, but younger teenagers shouldn’t be watching it. But it is kind of the first time there’s been a teen show like this, which is really cool.” ⁣⁣ ⁣⁣ Report: @leighen ⁣⁣ 📸: @jgreenery ⁣ ⁣ Tap the link in bio for more.⁣ .⁣ .⁣ .⁣ .⁣ #wwdeye⁣ #maudeapatow ⁣ #Euporia⁣ #Drake⁣ #hbo
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Kate Moss and daughter Lila Grace Moss Hack at the @Dior men’s spring 2020 show. ⁣ ⁣ Tap the link in bio for more. ⁣ 📸: @zefashioninsider .⁣ .⁣ .⁣ .⁣ .⁣ #wwdeye⁣ #dior ⁣ #katemoss
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This aspiring influencer’s engagement seems to have turned into an extensive branding stunt. ⁣ ⁣ Marissa Fuchs’ wedding proposal has gone viral on Instagram, but not for the reasons she might have intended. ⁣ ⁣ The budding fashion influencer and director of brand partnerships at Goop set social media into a mini-frenzy over the elaborate scavenger hunt her boyfriend, Gabriel Grossman, set up to propose to and marry her, all taking place within the span of four days. While Fuchs’ growing follower base has been fixated on her extensive Instagram Stories documenting each step, her employer may not be happy with the stunt.⁣ ⁣ According to a source close to @Goop, company leadership was surprised by Fuchs’ extensive branding effort and had no involvement in the social media proposal or knowledge of it ahead of time. Fuchs has also removed her job title from her Instagram bio, replacing it with the hashtag #WhereIsGabe.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @laylailchi ⁣ 📸: @fashionambitionist
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Darren Criss, Christian Louboutin and Charles Melton at the Christian Louboutin Loubicircus Party in Paris. ⁣ ⁣ The circus-themed party was to celebrate Christian Louboutin's spring 2020 collection at the Musée des Arts Forains. ⁣ ⁣ The museum holds a special place in his heart, he said, as his mother used to take him there as a child. ⁣ ⁣ The fairground community is known for its inclusivity and Louboutin’s spring collection debuted a Nudes line for men. Nudes launched for women in 2013 and the male iteration comprises four models: satin sneakers, loafers in studded suede, slides and espadrilles, all of which come in eight different shades to match a multitude of skin tones.⁣ ⁣ Inclusivity, said the designer, is “so important; it should be completely normal and natural, there is just no other possibility.”⁣ ⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: Stephanie Hirschmiller⁣ .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #wwdfashion⁣ #louboutin
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Meghan Markle's wedding-day makeup artist has revealed his favorite memory from working with the Dutchess of Sussex. ⁣ ⁣ "My favorite memory was getting her ready with her mother and her dog and we were just really hanging in her bedroom." ⁣ ⁣ Tap the link in bio for more. .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #wwdbeauty⁣ #meghanmarkle
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@Caradelevingne performed at the ‘Karl For Ever’ memorial event. ⁣⁣⁣ ⁣⁣⁣ Delevingne recited verses from Colette’s writings about cats while pictures of Lagerfeld’s pet Burmese cat Choupette were shown on the screen. ⁣⁣⁣ ⁣⁣⁣ Tap the link in bio to see all of the celebrity tributes to Karl Lagerfeld.⁣ ⁣⁣ ⁣ Report: @fleurfleurette ⁣ 📸: @davidfishershutterstock .⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ .⁣⁣⁣ #wwdfashion⁣⁣⁣ #karllagerfeld⁣⁣⁣ #karlforever⁣⁣⁣ #caradelevingne
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‘Karl For Ever’ was a joyful celebration of Karl Lagerfeld’s legacy. ⁣ ⁣ With monumental portraits of Karl Lagerfeld framing the vast Grand Palais, guests arriving in Paris for the “Karl For Ever” celebration gaped with awe, wonder, respect and affection for the late designer, who died in February after an unprecedented fashion career.⁣ ⁣ A who’s who of fashion designers, business titans, models, actresses and artists — plus a smattering of politicians and society figures — were invited to the celebration, organized by the houses of Chanel, Fendi and Karl Lagerfeld and conceived by theater and opera director Robert Carsen.⁣ ⁣ Tap the link in bio to learn more. ⁣ .⁣ .⁣ .⁣ .⁣ #wwdfashion⁣ #karllagerfeld
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Virgil Abloh is opening an Off-White Boutique and is signing on for a DJ residency at the Wynn in Las Vegas. ⁣ ⁣ The designer will open the first West Coast Off-White boutique at Wynn Plaza in July, and will start his DJ residency at XS Nightclub on June 29. ⁣ ⁣ “Off-White is an iconic brand that embodies the modernity Wynn guests look for,” said Haim Chera, joint venture partner with Wynn in its Las Vegas retail. “It is an honor to work with Virgil in a multifaceted relationship.” ⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @maxinesleep ⁣ 📸: @lexieblacklock⁣ .⁣ .⁣ .⁣ .⁣ .⁣ #wwdfashion⁣ #virgilabloh ⁣ #offwhite⁣ #vegas