David Sykes


Klarna Breaks Down Shopping Trends During COVID-19

Personal care, ath-leisure and sleep are three, “overperforming” categories, said David Sykes, head of the fintech firm in the U.S.

clock July 24, 2020Ryma Chikhoune

digital payments

Business Features

As COVID-19 Continues to Fuel E-commerce, Buy Now, Pay Later Programs Evolve

Online payment solution companies are creating new partnerships and offering new services amid increases in online shopping.

clock July 14, 2020Alexandra Pastore

Hauliday by klarna and cosmo

Business Features

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan’s readers to shop incentives from Klarna’s 4,200 U.S. retail partners.

clock July 13, 2020Alexandra Pastore

online loyalty program

Business Features

Klarna Reveals First Buy Now, Pay Later Loyalty Program

The Vibe program will launch in the U.S. later this month.

clock June 9, 2020Alexandra Pastore

facemask, coronavirus

Business Features

Crisis Management and the Coronavirus: Changes in Shopping Behavior

As all industries continue to grapple with new stresses under crisis, retail experts join WWD to discuss changes in consumer behavior, virtual clienteling, and the importance of cash observation.

clock April 9, 2020Alexandra Pastore

coffee at work

Business Features

Zooming In From Home, at 9 A.M.

From dining tables to taking the time to make French press coffee, executives’ mornings have new landscapes and routines while they work from home.

clock March 30, 2020Alexandra Pastore


Business Features

In Loyalty, Consumers Hold All the Power

Fintech leader Klarna finds shoppers choose brands who create lifestyles with extended experience, including a seamless checkout.

clock October 18, 2019Alexandra Pastore

H&M Hennes & Mauritz


Klarna, H&M Expand in U.S. Market to Better Service ‘Fashion Fans’

The integration constitutes further development in H&M’s digital and physical stores in the U.S., going live this fall.

clock June 27, 2019Kaley Roshitsh

Payments drove 11 percent growth for the trillions in annual global revenue, according to McKinsey.


Fashion Fintech Is on Fire

There’s no cooling the financial technology services industry, as payments spark $1.9 trillion in global annual revenue.

clock June 3, 2019Kaley Roshitsh and Arthur Zaczkiewicz

Klarna is one of the first to partner with Google Pay in Sweden.


Google Pay Added to Klarna’s Bank of Payment Options

The partnership allows Swedish Klarna cardholders immediate use with Google Pay.

clock March 13, 2019Kaley Roshitsh

Sitting room to fitting room experiences may facilitate higher spend.


Younger Generations May Gravitate Toward ‘Try Before Buy’ Initiatives

Klarna, Europe’s leading payments provider, surveyed 1,000 Gen Z and Millennial shoppers with new insight on the shopping experience.

clock February 21, 2019Kaley Roshitsh

style dimension

Business Features

Fashion’s New Dimension

WWD convened influencers, designers and industry executives to share insights and lessons learned.

clock February 12, 2019Arthur Zaczkiewicz and Kaley Roshitsh

Klarna services clients such as H&M, and recently Daniel Wellington.

Fashion Scoops

Getting Smoother Checkout With Klarna’s ‘Smoooth Session’

Klarna, the Swedish alternative payment provider, kicked off its first Stateside “Smoooth Session” on retail tech.

clock February 1, 2019Kaley Roshitsh

Daniel Wellington values "investment" aspect of its timepieces and makes installment pay an option for shoppers.


Daniel Wellington Makes Time to Pay With Klarna Installment Plan

Timepiece as investment piece, Klarna, Europe’s leading payments provider partners with Daniel Wellington in installment payments.

clock January 11, 2019Kaley Roshitsh

Shopify is set to integrate platforms with AIMS360 ERM software.


Klarna and Shopify Partner to Expand Flexible Payment Options for Shoppers

Klarna is now part of the Shopify Plus Technology Partner Program.

clock December 10, 2018Arthur Zaczkiewicz

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Paul Jowdy


Paul Jowdy to Depart WWD and Fairchild Live

clock 10hWWD Staff

Social Studies