The Klarna experience on a mobile device.


Macy’s, Klarna and Cosmo Partner for ‘Hauliday’ Event

The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.

clock February 19, 2021David Moin

Clearpay rebranded last year and worked with Pantone on a bespoke shade of green called Bondi Mint.


‘Buy Now, Pay Later’ Platforms Marching on Fashion Magazine Territory

Payment platforms including Klarna, Afterpay and QuadPay are fast becoming industry players, discovery sites for fashion and beauty, and marketing opportunities for brands and retailers. They’re also speaking to the demands and desires of Millennials and Gen Z.

clock February 11, 2021Samantha Conti


Business Features

‘Last-Minute’ Holiday Shopping Survey Reveals Curious Consumer Trends

Shoppers will buy gifts at the last minute and online this year, according to Klarna.

clock December 23, 2020Tracey Meyers

online shopping

Business Features

Etsy Launches Expands Payment Options With Klarna

The partnership will launch in the U.S. with plans to extend to global markets in 2021.

clock October 20, 2020Alexandra Pastore


Beauty Features

Klarna Heralds ‘Health Over Wealth’ Holiday Season

Data from Klarna indicates that consumers are carrying their wellness-oriented mind-sets into the holiday season.

clock October 9, 2020James Manso

Klarna CEO


Macy’s Invests in Klarna, Signs Five-Year Partnership

Macy’s has been figuring out ways to reduce friction and add conveniences in the shopping experience.

clock October 6, 2020David Moin

Animal Crossing

Fashion Scoops

Klarna Creates Live Shopping Experience on Animal Crossing

The popular Nintendo game will embrace influencers for virtual pop-ups.

clock August 14, 2020Alexandra Pastore

the James Charles Morphe palette

Beauty Features

By the Numbers: Millennial and Gen Z Invest in Beauty

New data from Klarna indicates younger consumers are gaining more interest in beauty.

clock August 7, 2020James Manso

Business Features

COVID-19 Response: Sneakers Hit High Note Online

Executives from Klarna, New Balance and StockX discuss e-commerce during the health crisis.

clock August 6, 2020David Moin

David Sykes


Klarna Breaks Down Shopping Trends During COVID-19

Personal care, ath-leisure and sleep are three, “overperforming” categories, said David Sykes, head of the fintech firm in the U.S.

clock July 24, 2020Ryma Chikhoune

digital payments

Business Features

As COVID-19 Continues to Fuel E-commerce, Buy Now, Pay Later Programs Evolve

Online payment solution companies are creating new partnerships and offering new services amid increases in online shopping.

clock July 14, 2020Alexandra Pastore

Hauliday by klarna and cosmo

Business Features

EXCLUSIVE: Klarna and Cosmopolitan Team to Launch ‘Hauliday,’ a Virtual Shopping Event

The 48-hour event will invite Cosmopolitan’s readers to shop incentives from Klarna’s 4,200 U.S. retail partners.

clock July 13, 2020Alexandra Pastore

online loyalty program

Business Features

Klarna Reveals First Buy Now, Pay Later Loyalty Program

The Vibe program will launch in the U.S. later this month.

clock June 9, 2020Alexandra Pastore

facemask, coronavirus

Business Features

Crisis Management and the Coronavirus: Changes in Shopping Behavior

As all industries continue to grapple with new stresses under crisis, retail experts join WWD to discuss changes in consumer behavior, virtual clienteling, and the importance of cash observation.

clock April 9, 2020Alexandra Pastore

coffee at work

Business Features

Zooming In From Home, at 9 A.M.

From dining tables to taking the time to make French press coffee, executives’ mornings have new landscapes and routines while they work from home.

clock March 30, 2020Alexandra Pastore

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