The first swimwear and beachwear capsule will be in stores in April but six pieces will be unveiled during the Ralph & Russo spring 2021 show.
Launching Sept. 6, the “Villa La Perla” digital concept will celebrate the innerwear company’s Maison range, which is turning 25 this year.
Although the innerwear specialist in 2019 registered a loss, the executive was pleased with the improvements seen in the second half and before the coronavirus pandemic.
The capital increase will be implemented in two installments within 14 days.
Silvio Scaglia, the former owner of La Perla, is planning an expansion of the venue, which boasts the only ice climbing wall in Europe.
The brand’s video conference fittings are helping to secure repeat customers.
The decision affects 65 employees at the company’s headquarters in Bologna, Italy.
London-based salons and a diffusion line with more affordable price points are just two of the ways.