Silvio Scaglia, the former owner of La Perla, is planning an expansion of the venue, which boasts the only ice climbing wall in Europe.
The brand’s video conference fittings are helping to secure repeat customers.
The decision affects 65 employees at the company’s headquarters in Bologna, Italy.
London-based salons and a diffusion line with more affordable price points are just two of the ways.
The intimates pieces will be sold exclusively on Farfetch.
Called “Macramé Noir,” it was unveiled during Milan Fashion Week and will be available starting in November.
The listing will help increase the company’s visibility “and enhance access to capital” as ceo Pascal Perrier develops business focusing on the brand’s core innerwear category.