Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.
The brand has emerged from its dark days and is upbeat about the future.
The brand started to fall behind on payments beginning in December for the four-story, 8,000-square-foot boutique.
With 150 stores internationally, La Perla has 16 in Asia and five concept shops.
Former La Perla chief Alberto Masotti embarks on a new project to foster innovation, heritage and education in fashion.
The new scent is the first of five from the Italian brand.