The new organization of the brand’s creative direction will be announced in the coming months.

Each of the 15 pieces was inspired by a specific decade in the brand’s history.

The collection will make its debut in April.

The model and actress joined Audrey Marnay, Paris mayor Anne Hidalgo and other guests at Lacoste, which celebrated its strong woman

Felipe Oliveira Baptista tipped his cap to the house founder’s wife, French golf champion Simone Thion de la Chaume.

In support of IUCN, a line of limited-edition polo shirts highlighting 10 endangered species will go on sale after the house’s show on Wednesday.

Puma, Lacoste, Fusalp and Odlo are among labels angling for winter exposure by outfitting competitors in the Olympic Games.

Sixteen Lacoste stores in the U.S., including the newly remodeled Rodeo Drive boutique in Los Angeles, are now accepting Alipay.

The move reflects the French sportswear brand’s strategy to push for better integration with its various license holders.

The tennis champ and Lacoste ambassador celebrated the new Beverly Hills store with Gwyneth Paltrow, Robbie Williams and Matt Bomer.

Singers and dancers jazzed up the collections for spring while pushing messages for the designers.

The crocodile label designed the stores to reflect its sporty roots and make space for shoes.

For spring, designers in Paris revved up their collections with sporty designs, referencing tracksuits, racing gear and team logos.

Lacoste is outfitting French Olympic athletes for a third time as the label seeks to promote its Frenchness.

Design due M/M (Paris), Novak Djokovic and Marie-José Pérec were among spectators at the French tennis brand’s 85th anniversary show