The bathing suit and beachwear markets continue to grow thanks to new technology, eco-friendly fabrics, unisex options, active lifestyles and a renewed desire to travel.

The all-American, classically styled brand sees market share gains, continued customer acquisition, and comfy trends in fashion continuing well into the future.

The Dodgeville, Wisc.-based retailer is positioned well during the pandemic because its business is predominantly digital and operates only 31 stores.

The digitally led classic all-American brand benefited by consumers shifting to spending more online.

With many employees now working from home, Lands’ End is putting its Comer Center to good use.

The classic, all-American brand is predominantly digital and has little brick-and-mortar exposure.

The classic, all-American brand sailed through the third quarter, but it is hoping for temperatures to drop to spur outerwear sales in the fourth.

The classic, all-American brand will expand its distribution at Kohl’s next year.

Kohl’s is revamping its brand lineup to focus on active, outdoorsy and casual labels.

The Dodgeville, Wisc.-based brand saw robust e-commerce sales abetted by product innovation and a limited brick-and-mortar presence.

After an up-and-down first quarter, the all-American brand saw business bounce back in April and May.

Forced to stay home, even as the weather warms up, consumers are indulging in a little retail therapy by way of swimwear and resort wear.

The brand is partnering with Kohl’s this year and is open to developing additional distribution channels next year in Europe.

Lands’ End products this fall will be available on the Kohl’s web site and at 150 Kohl’s stores.

The retailer is trying to revive its struggling women’s apparel business.