But company shares are still down more than 12 percent after the split.
But analysts say the retail group has more work to do.
Awasthi is the founder of Girl With Curves, a popular fashion, beauty and lifestyle blog with more than 1.6 million subscribers.
The brand operator is still closing hundreds of stores and posted a $1 billion loss, but the year didn’t turn out as bad as feared.
The Broadway and television star adds shape and attitude to the Lane Bryant campaign.
“None of us could have seen that coming 10 years ago.”
The music-streaming service boosted the retailer’s foot traffic during the crowded holiday season.
The brand operator even floated the possibility of a sale.
Moody’s cut the retail operator’s long-term credit rating, pointing to a first-quarter dip in sales and revenue.
Squeem could become Spanx’s biggest competitor, or its best counterpart.