The company has just opened a new flagship in Milan’s Brera district.
The Italian entrepreneur discussed with WWD his philanthropic initiatives and how he is ready to give his creative contribution to the relaunch of Italy after the crisis.
Cordeddu succeeds Mario Pietribiasi, who exited the company on Oct. 9.
The Michelin-starred chef has been a business partner to Lapo Elkann for less than two years.
A photographer, textile designer and art collection, she passed away at 91 in her house in Turin on Saturday.
Both Lapo Elkann and Creative Ventures Srl agreed to increase the eyewear company’s capital.
The new collection designed by Elkann will hit stores in late June.
The first eyewear collection, celebrating Mickey Mouse’s 90th anniversary, will be unveiled in September.
The eyewear brand created a capsule collection of sunglasses inspired by the UEA young driver.