Valdé will be released direct-to-consumer this month.
The much anticipated beauty brand from Alicia Keys will span categories and launch its first offerings in time for the holidays.
The brand’s first go in the category launches on its web site and with Scent Beauty today.
The Paris-based brand was created by Mats Rombaut and Julian Romer.
The first expression of the new line is Pearl ID, collection of customizable pearl keepsakes.
Handcrafted pieces include bracelets, cuffs, earrings and belts featuring semiprecious stones, hand-chosen leather and needlework.