The partnership marks new territory for a media brand.
Mask-proof, matte and products with skin care benefits are the focus.
The brand, which launched this week with its debut mascara, is certified carbon-neutral.
The growth equity firm sees clean beauty as “table stakes for many consumers.”
Clean beauty, hair care, and long-wear color: where the mass market is hedging its bets in 2021.
Supergoop will launch Daily Dose SPF 40, a vitamin C serum with UVA/UVB protection, to market on Dec. 28.
The collaboration reimagines The Laundress’ hero products in aromatherapeutic scents.