Launchmetrics

Launchmetrics PrettyLittleThing Instagram Coronavirus

Fashion Scoops

PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.

clock May 14, 2020Alexa Tietjen

Emilia Clarke Clinique

Beauty Features

EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

clock March 11, 2020Alexa Tietjen

Street style at Paris Fashion Week Fall 2020

Media

Coronavirus Dents Social Media Mentions for Paris Fashion Week

Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.

clock March 6, 2020Joelle Diderich

Victoria Beckham RTW Fall 2020

Fashion Scoops

The Beckhams Won London Fashion Week, According to Launchmetrics Data 

Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.

clock February 21, 2020Fiona Ma

Marc Jacobs RTW Fall 2020

Media

Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value

The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.

clock February 18, 2020Lisa Lockwood

A street style look from Seoul Fashion Week Spring 2020.

Mergers and Acquisitions

Launchmetrics Buys Visual Content Agency Imaxtree

The data research and insights company wants to invest in content, expand further in China and launch an initial public offering by 2022.

clock December 3, 2019Joelle Diderich

Huda Kattan

Beauty Features

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand’s influencer relationships.

clock August 30, 2019Alexa Tietjen

NYX Cosmetics' monthly owned mdia MIV is $17.3 million, according to Launchmetrics.

Beauty Features

For Beauty Brands, Recognizing One’s Owned Media Value Is Power

The industry standard for monthly owned media impact value is $5.1 million, according to data from Launchmetrics.

clock July 25, 2019Alexa Tietjen

Louis Vuitton Men's Spring 2019

Mens Designer Luxury

Launchmetrics’ Numbers Support Strength of Paris, Italian Men’s Fashion Weeks

The firm analyzed media placements from the spring ’19 season.

clock June 28, 2019Jean E. Palmieri

shutterstock_745832380

Beauty Features

Are Microinfluencers the New Favorite Child?

A new report from Launchmetrics shows that an increasing number of fashion, luxury and cosmetics industry experts prefer working with micro- and mid-tier influencers.

clock April 29, 2019Alexa Tietjen

Indian-born US actress/cast member Priyanka Chopra arrives for the world premiere of 'Isn't It Romantic' at The Theatre at Ace Hotel in Los Angeles, California, USA, late 11 February 2019. The movie opens in the US on 13 February 2019.World premiere of Isn't It Romantic, Los Angeles, USA - 11 Feb 2019

Fashion Scoops

Priyanka Chopra, Michael Kors Top Media Impact Value at NYFW

Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to Launchmetrics.

clock February 14, 2019Alexa Tietjen

Chiara Ferragni in the front rowBalmain show, Front Row, Spring Summer 2019, Haute Couture Fashion Week, Paris, France - 23 Jan 2019Wearing Balmain Same Outfit as catwalk model *9898660cl

Beauty Features

Chiara Ferragni Tops Influencer Impact for the Spring 2019 Shows

Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to Launchmetrics.

clock February 14, 2019Alexa Tietjen

irm-products_pinterest

Technology

EXCLUSIVE: Launchmetrics Partners With Pinterest on Data Tools for Brands, Influencers

The partnership wants to pair brands with influencers and provide educational tools.

clock January 23, 2019Fiona Ma

Michael Jaïs

Marketing and Promotion

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.

clock October 18, 2018Joelle Diderich

Camila Coelho

Fashion Scoops

Brazilians Top Influencer Charts in Paris

Bruna Marquezine, Camila Coelho and Marina Ruy Barbosa earned the most likes, alongside Chiara Ferragni and South Korean singer CL.

clock October 8, 2018Joelle Diderich

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Essentialist

Today's Must Read

A shopper waits for the doors to open at the Galeries Lafayette flagship on Boulevard Haussmann in Paris.

Business

Galeries Lafayette Reopens Boulevard Haussmann Flagship

clock May 30, 2020Joelle Diderich

Social Studies