Launchmetrics

Fashion

L.A. Protests Cause Rodeo Drive, Luxury Retail to Shut Down

20h • Kali Hays

Fashion

Looting of Retail Takes Over L.A.'s George Floyd Protests

17h • Kali Hays

Fashion

Bridget Foley's Diary: Tom Ford Says Fashion Will Come Back

May 29, 2020 • Bridget Foley

Brushing Up

Launchmetrics

Fashion Scoops

PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.

May 14, 2020 • Alexa Tietjen

Beauty Features

EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

March 11, 2020 • Alexa Tietjen

Street style at Paris Fashion Week Fall 2020

Media

Coronavirus Dents Social Media Mentions for Paris Fashion Week

Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.

March 6, 2020 • Joelle Diderich

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Fashion Scoops

The Beckhams Won London Fashion Week, According to Launchmetrics Data

Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.

February 21, 2020 • Fiona Ma

Media

Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value

The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.

February 18, 2020 • Lisa Lockwood

A street style look from Seoul Fashion Week Spring 2020.

Mergers and Acquisitions

Launchmetrics Buys Visual Content Agency Imaxtree

The data research and insights company wants to invest in content, expand further in China and launch an initial public offering by 2022.

December 3, 2019 • Joelle Diderich

Beauty Features

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand’s influencer relationships.

August 30, 2019 • Alexa Tietjen

NYX Cosmetics' monthly owned mdia MIV is $17.3 million, according to Launchmetrics.

Beauty Features

For Beauty Brands, Recognizing One’s Owned Media Value Is Power

The industry standard for monthly owned media impact value is $5.1 million, according to data from Launchmetrics.

July 25, 2019 • Alexa Tietjen

Mens Designer Luxury

Launchmetrics’ Numbers Support Strength of Paris, Italian Men’s Fashion Weeks

The firm analyzed media placements from the spring ’19 season.

June 28, 2019 • Jean E. Palmieri

Beauty Features

Are Microinfluencers the New Favorite Child?

A new report from Launchmetrics shows that an increasing number of fashion, luxury and cosmetics industry experts prefer working with micro- and mid-tier influencers.

April 29, 2019 • Alexa Tietjen

Indian-born US actress/cast member Priyanka Chopra arrives for the world premiere of 'Isn't It Romantic' at The Theatre at Ace Hotel in Los Angeles, California, USA, late 11 February 2019. The movie opens in the US on 13 February 2019.World premiere of Isn't It Romantic, Los Angeles, USA - 11 Feb 2019

Fashion Scoops

Priyanka Chopra, Michael Kors Top Media Impact Value at NYFW

Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to Launchmetrics.

February 14, 2019 • Alexa Tietjen

Chiara Ferragni in the front rowBalmain show, Front Row, Spring Summer 2019, Haute Couture Fashion Week, Paris, France - 23 Jan 2019Wearing Balmain Same Outfit as catwalk model *9898660cl

Beauty Features

Chiara Ferragni Tops Influencer Impact for the Spring 2019 Shows

Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to Launchmetrics.

February 14, 2019 • Alexa Tietjen

Technology

EXCLUSIVE: Launchmetrics Partners With Pinterest on Data Tools for Brands, Influencers

The partnership wants to pair brands with influencers and provide educational tools.

January 23, 2019 • Fiona Ma

Marketing and Promotion

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.

October 18, 2018 • Joelle Diderich

Fashion Scoops

Brazilians Top Influencer Charts in Paris

Bruna Marquezine, Camila Coelho and Marina Ruy Barbosa earned the most likes, alongside Chiara Ferragni and South Korean singer CL.

October 8, 2018 • Joelle Diderich

Essentialist

Today's Must Read

A shopper waits for the doors to open at the Galeries Lafayette flagship on Boulevard Haussmann in Paris.

Business

Galeries Lafayette Reopens Boulevard Haussmann Flagship

May 30, 2020 • Joelle Diderich

Social Studies

@wwd

André Leon Talley’s new memoir has achieved bestseller status.⁣⁣⁣⁣ ⁣⁣⁣⁣ The author’s new memoir has landed on the @nytimes nonfiction hardcover bestseller list in about a week’s time.⁣⁣⁣⁣ ⁣⁣⁣⁣ "The Chiffon Trenches” created a firestorm of publicity in recent weeks, primarily due to Talley’s critique of his former boss, Vogue’s Anna Wintour. The book centers on his storied career, but it also addresses other aspects of his life like sexual abuse, weight struggles and ageism. ⁣⁣⁣⁣ ⁣⁣ Talley’s recent interviews with Gayle King on “CBS This Morning” and Tamron Hall on her eponymous talk show surely helped to sell a few books. But Talley said he was still surprised to make the bestseller list in seven days.⁣⁣⁣⁣ ⁣⁣⁣⁣ “Thrilled but kind of stunned by the whole thing,” Talley said, adding the accolade has been “somewhat distilled by this whole horror that has happened in Minneapolis [referring to the death of George Floyd and recent riots]. Not just that horror but the horror of Eric Garner, I can’t breathe, Black Lives Matter…I am very concerned with this situation where they are burning down buildings and taking to the streets with COVID-19. A looter was shot dead last night.”⁣⁣⁣⁣ ⁣⁣⁣⁣ Here is a photo of Talley at the CFDA Awards Dinner in 1991 from the WWD Archives. ⁣⁣⁣⁣ ⁣⁣⁣⁣ Tap the link in bio for more. ⁣⁣⁣⁣ ⁣⁣⁣⁣ Report: Rosemary Feitelberg⁣⁣⁣⁣ 📸: Jim Lorelli ⁣ ⁣ —⁣ #wwdfashion⁣ #andreleontalley ⁣ #thechiffontrenches ⁣ #nytimes ⁣ #bestseller
@wwd

@Sephora has revamped its Beauty Insider loyalty program to include cash rewards. ⁣⁣ ⁣⁣ While the program’s May 29 start date will coincide with continued coronavirus-related social-distancing guidelines, Allegra Stanley Krishnan, vice president and general manager of loyalty at Sephora, said planning began pre-pandemic.⁣⁣ ⁣⁣ Beauty Insider Cash — the program with the cash rewards — is something Sephora shoppers “have been asking for from us for years,” she added.⁣⁣ ⁣⁣ Sephora will also be having points-multiplier events, which will allow customers to earn either two, three or four points per dollar spent, depending on what tier of the Beauty Insider program they fall into. Rouge members, who spend at least $1,000 a year with the retailer, will see the most points during the events, Krishnan said. Sephora will also have points-for-discounts events and charitable giving options.⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @_a_collins
@wwd

A new book celebrates seven decades of @Dior hats. ⁣⁣ ⁣⁣ Maria Grazia Chiuri has rarely met a hat she didn’t like. In fact, one of the signatures of the designer’s tenure at Dior is her habit of showing headgear with almost every women’s look — in the process giving the category a robust sales boost.⁣⁣ ⁣⁣ The book features creations from all the house’s artistic directors, from Christian Dior himself through to Yves Saint Laurent, Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons and now Chiuri, who has revived the veiled beret as a marker of French chic.⁣⁣ ⁣⁣ “Fashion is not just about clothes, far from it. Fashion is about building an identity, and this happens through clothes but also with accessories that can become a recognizable sign, a signature,” Chiuri told WWD.⁣⁣ ⁣⁣ The Rizzoli book, which comes out on June 3, was originally designed to coincide with an exhibition on the same theme at the Christian Dior Museum in Granville, Normandy, also under the artistic direction of Stephen Jones. ⁣⁣ ⁣⁣ “Chapeaux Dior! The Art of the Hat from Christian Dior to Stephen Jones” was scheduled to run from April 25 to Nov. 1, but has been postponed indefinitely due to the coronavirus outbreak.⁣⁣ ⁣⁣ Tap the link in bio for more. ⁣⁣ ⁣⁣ Report: @jdiderich⁣ ⁣ —⁣ #wwdfashion ⁣ #dior ⁣ #hats ⁣ #mariagraziachiuri ⁣ #stephenjones ⁣
@wwd

The @CFDA and @voguemagazine Fashion Fund's A Common Thread has named 44 grant recipients.⁣ ⁣ Prabal Gurung, Rodarte’s Mulleavy sisters, Emily Adams Bode, LaQuan Smith, and Telfar Clemens were among those awarded in the first-round selections. ⁣ ⁣ “The goal was to help companies that are viable and have the chance to ride everything out,” said CFDA chairman Tom Ford in an interview with WWD. “A key factor was, is this a viable business, is this a brand or a retailer that warrants support? As sad as it is, it doesn’t make sense to support businesses that are ultimately going to fail. The money is there to try to help people who have viable businesses.”⁣ ⁣ But not all recipients are fashion brands. Fine jewelers Anna Sheffield and Gorga Fehren (Eva Fehren) received grants, as did Ahlem Eyewear and Gigi Burris Millinery.⁣ ⁣ “There is no perfect way to do it,” Ford observed of the selection process, noting the considerable “heartache’” involved in the various elimination rounds.⁣ ⁣ Not surprisingly, committee members found those who submitted the most thorough proposals the most impressive candidates. “Some people gave us very detailed business plans, and those plans were given more weight than those from people who wrote two or three lines that seemed less organized – ‘I need to pay my rent.’”⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: Bridget Foley
@wwd

Copenhagen Fashion Week will go ahead in August. ⁣ ⁣ The event will happen on August 9 and run through August 12, a week later than originally scheduled.⁣ ⁣ “We’re fortunate that the Danish society is opening up much more quickly than expected, making it possible for us to hold Copenhagen Fashion Week very close to the originally scheduled dates. All of our activities will of course be set up to meet applicable regulatory requirements,” said Cecilie Thorsmark, chief executive officer of Copenhagen Fashion Week.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @natalietheodosi