Xenia Adonts

Marketing and Promotion

TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences

A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a brand or product.

clock July 27, 2021Miles Socha

View of the beach at Cannes.

Government and Trade

Launchmetrics and TikTok Partner on Luxury Tech Hub in Cannes

Cannes wants to be a global hub for luxury research and innovation, via a partnership with Côte d’Azur University, Launchmetrics and TikTok.

clock May 6, 2021Joelle Diderich

A woman holding her granddaughter sits on the Flushing Town Hall steps as New York City Mayor Bill de Blasio speaks at the "We Belong Here: Queens Rises Against Hate" rally in the Queens borough of New York City, NY, May 2, 2021. Residents representing the diverse asian population of Queens (and other boroughs) were joined by community leaders and politicians, including U.S. Rep. Grace Meng and New York State Attorney General Letitia James, at the anti-hate rally in a show of solidarity for Asian-American community across the United States who have been victims of targeted hate crimes. (Photo by Anthony Behar/Sipa USA)(Sipa via AP Images)

Fashion Features

#StopAsianHate Surpasses $170 Million in MIV

The movement has racked up more than 40,000 posts on social media, according to Launchmetrics.

clock May 4, 2021Alexa Tietjen

Gucci RTW Fall 2021

Fashion Scoops

Gucci Trumped Balenciaga on Social Media Over Creative ‘Hacking’

“Very few influencers mentioned Balenciaga and even fewer celebrities,” Launchmetrics said.

clock April 28, 2021Miles Socha

Patrick Starrr OneSize Sephora

Beauty Features

Patrick Starrr’s One/Size Beauty Brand Earned $10 Million in MIV

Owned media drove nearly 50 percent of total MIV, according to Launchmetrics data.

clock April 27, 2021Alexa Tietjen

Bella Hadid and Gigi Hadid at the Variety's Power of Women celebration.

Designer and Luxury

Gigi, Bella and Korean Celebrities Helped Power Digital Fashion Weeks

Data from Launchmetrics shows that influencers and celebrities are key to digital fashion weeks.

clock March 30, 2021Miles Socha

Louis Vuitton Men’s Pre-Fall 2021

Fashion Features

Paris Police Say Fashion Week Will Be Audience-Free

Public gatherings are banned as the country struggles to curb the coronavirus pandemic.

clock January 8, 2021Joelle Diderich

A look from the Dior spring-summer 2021 show.

Marketing and Promotion

Paris Fashion Week Sees Spike in Audience Figures

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

clock November 19, 2020Joelle Diderich

Li Jiagi, also known as Austin Li, is China's "King of Lipsticks."

Mergers and Acquisitions

Launchmetrics Buys Chinese Influencer Analytics Platform Parklu

The deal gives the data research and insights firm a foothold in China as the country cements its dominance of the global luxury market.

clock November 17, 2020Joelle Diderich

Backstage at Dior RTW Fall 2021, photographed in Paris on September 29th 2020.

Fashion Features

Paris Fashion Week Confirms the Power of the Runway

Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.

clock October 26, 2020Joelle Diderich

The Eiffel Tower.

Fashion Features

Paris Fashion Week Seeks Balance Between Physical, Digital Worlds

As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a mix of live and virtual events.

clock September 29, 2020WWD Staff

Launchmetrics’ Michael Jais in Cannes.


Launchmetrics: How to Build Brand Equity in the Face of a Crisis

As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions with tighter budgets.

clock July 1, 2020Lisa Lockwood

A model presents a creation from the Fall/Winter 2020/2021 men's collection by US designer Virgil Abloh for Louis Vuitton fashion house during the Paris Fashion Week, in Paris, France, 16 January 2020. The presentation of the men's collections runs from 14 to 19 January.Louis Vuitton - Runway - Paris Men's Fashion Week F/W 2020/21, France - 16 Jan 2020

Fashion Features

Launchmetrics CEO on Amplifying Digital Fashion Weeks

“I get the feeling that this fashion week will be a test for the next one,” says Michael Jaïs.

clock June 29, 2020Joelle Diderich

Launchmetrics PrettyLittleThing Instagram Coronavirus

Fashion Scoops

PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.

clock May 14, 2020Alexa Tietjen

Emilia Clarke Clinique

Beauty Features

EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

clock March 11, 2020Alexa Tietjen

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Victoria's Secret Settles Sexual Harassment Claims Days Before…

clock July 30, 2021Kellie Ell

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