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Launchmetrics

New York Fashion Week Got Its Buzz Back, Launchmetrics Data Shows

Theatrical runway spectacles, savvy use of celebrities and influencers, plus big Asian audiences boosted all…

Launchmetrics Unveils Photo and Video Content Licensing Platform

Dubbed Spotlight, the tool is the fruit of the integration of Imaxtree's large visual database into…

Launchmetrics and Publicis Sapient Team Up to Help Brands Analyze Data

The two companies hope to help fashion, luxury and beauty companies understand and improve return on…

Physical Shows Boosted the Online Audience for Paris Fashion Week

The most recent women's fashion week registered a 90 percent jump in unique visitors.

Launchmetrics Acquires Largest Competitor DMR Group

The deal brings the data research and insights company one step closer to an initial public offering.

Launchmetrics, YouTube Spotlight Longtail Impact of Video on Brand

Launchmetrics found that media impact value of YouTube videos increased sharply over a 60-day period after…

Who Are Africa’s Top Fashion Influencers?

South African personalities like Mihlali Ndamase and Kefilwe Mabote dominate a Launchmetrics ranking for WWD.

TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences

A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…

Launchmetrics and TikTok Partner on Luxury Tech Hub in Cannes

Cannes wants to be a global hub for luxury research and innovation, via a partnership with Côte d'Azur…

#StopAsianHate Surpasses $170 Million in MIV

The movement has racked up more than 40,000 posts on social media, according to Launchmetrics.

Gucci Trumped Balenciaga on Social Media Over Creative ‘Hacking’

"Very few influencers mentioned Balenciaga and even fewer celebrities," Launchmetrics said.

Patrick Starrr’s One/Size Beauty Brand Earned $10 Million in MIV

Owned media drove nearly 50 percent of total MIV, according to Launchmetrics data.

Gigi, Bella and Korean Celebrities Helped Power Digital Fashion Weeks

Data from Launchmetrics shows that influencers and celebrities are key to digital fashion weeks.

Paris Police Say Fashion Week Will Be Audience-Free

Public gatherings are banned as the country struggles to curb the coronavirus pandemic.

Paris Fashion Week Sees Spike in Audience Figures

French fashion's organizing body said the videos produced for the event received 153.5 million views on its…