The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.
Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.
Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.
Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.
The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.
The bulk of that number comes from the brand’s influencer relationships.
The industry standard for monthly owned media impact value is $5.1 million, according to data from Launchmetrics.
The firm analyzed media placements from the spring ’19 season.
Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to Launchmetrics.
Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to Launchmetrics.
The partnership wants to pair brands with influencers and provide educational tools.
Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more impact than digital influencers.