Launchmetrics

Louis Vuitton Men’s Pre-Fall 2021

Fashion Features

Paris Police Say Fashion Week Will Be Audience-Free

Public gatherings are banned as the country struggles to curb the coronavirus pandemic.

clock January 8, 2021Joelle Diderich

A look from the Dior spring-summer 2021 show.

Marketing and Promotion

Paris Fashion Week Sees Spike in Audience Figures

French fashion’s organizing body said the videos produced for the event received 153.5 million views on its partner platforms.

clock November 19, 2020Joelle Diderich

Li Jiagi, also known as Austin Li, is China's "King of Lipsticks."

Mergers and Acquisitions

Launchmetrics Buys Chinese Influencer Analytics Platform Parklu

The deal gives the data research and insights firm a foothold in China as the country cements its dominance of the global luxury market.

clock November 17, 2020Joelle Diderich

Backstage at Dior RTW Fall 2021, photographed in Paris on September 29th 2020.

Fashion Features

Paris Fashion Week Confirms the Power of the Runway

Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.

clock October 26, 2020Joelle Diderich

The Eiffel Tower.

Fashion Features

Paris Fashion Week Seeks Balance Between Physical, Digital Worlds

As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a mix of live and virtual events.

clock September 29, 2020WWD Staff

Launchmetrics’ Michael Jais in Cannes.

Media

Launchmetrics: How to Build Brand Equity in the Face of a Crisis

As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions with tighter budgets.

clock July 1, 2020Lisa Lockwood

A model presents a creation from the Fall/Winter 2020/2021 men's collection by US designer Virgil Abloh for Louis Vuitton fashion house during the Paris Fashion Week, in Paris, France, 16 January 2020. The presentation of the men's collections runs from 14 to 19 January.Louis Vuitton - Runway - Paris Men's Fashion Week F/W 2020/21, France - 16 Jan 2020

Fashion Features

Launchmetrics CEO on Amplifying Digital Fashion Weeks

“I get the feeling that this fashion week will be a test for the next one,” says Michael Jaïs.

clock June 29, 2020Joelle Diderich

Launchmetrics PrettyLittleThing Instagram Coronavirus

Fashion Scoops

PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.

clock May 14, 2020Alexa Tietjen

Emilia Clarke Clinique

Beauty Features

EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

clock March 11, 2020Alexa Tietjen

Street style at Paris Fashion Week Fall 2020

Media

Coronavirus Dents Social Media Mentions for Paris Fashion Week

Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.

clock March 6, 2020Joelle Diderich

Victoria Beckham RTW Fall 2020

Fashion Scoops

The Beckhams Won London Fashion Week, According to Launchmetrics Data 

Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.

clock February 21, 2020Fiona Ma

Marc Jacobs RTW Fall 2020

Media

Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value

The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.

clock February 18, 2020Lisa Lockwood

A street style look from Seoul Fashion Week Spring 2020.

Mergers and Acquisitions

Launchmetrics Buys Visual Content Agency Imaxtree

The data research and insights company wants to invest in content, expand further in China and launch an initial public offering by 2022.

clock December 3, 2019Joelle Diderich

Huda Kattan

Beauty Features

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand’s influencer relationships.

clock August 30, 2019Alexa Tietjen

NYX Cosmetics' monthly owned mdia MIV is $17.3 million, according to Launchmetrics.

Beauty Features

For Beauty Brands, Recognizing One’s Owned Media Value Is Power

The industry standard for monthly owned media impact value is $5.1 million, according to data from Launchmetrics.

clock July 25, 2019Alexa Tietjen

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Essentialist

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Victoria's Secret

Fashion

Potential Sale or Spin-off of Victoria’s Secret Looms

clock 11hKellie Ell

Social Studies

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