Public gatherings are banned as the country struggles to curb the coronavirus pandemic.
The deal gives the data research and insights firm a foothold in China as the country cements its dominance of the global luxury market.
Brands that staged hybrid events, combining a physical show and digital elements, fared better than those opting for an online presence.
As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a mix of live and virtual events.
As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions with tighter budgets.
“I get the feeling that this fashion week will be a test for the next one,” says Michael Jaïs.
The majority of MIV came from the fast-fashion e-tailer’s owned media, according to Launchmetrics.
Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.
Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data and analytics firm ListenFirst.
Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.
The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.
The bulk of that number comes from the brand’s influencer relationships.
The industry standard for monthly owned media impact value is $5.1 million, according to data from Launchmetrics.