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Launchmetrics, YouTube Spotlight Longtail Impact of Video on Brand

Launchmetrics found that media impact value of YouTube videos increased sharply over a 60-day period after…

Who Are Africa’s Top Fashion Influencers?

South African personalities like Mihlali Ndamase and Kefilwe Mabote dominate a Launchmetrics ranking for WWD.

TikTok Users Crave Entertainment, Unboxing Videos and Luxury Experiences

A new report by Launchmetrics says 68 percent of TIkTok users have been inspired to find out more about a…

Launchmetrics and TikTok Partner on Luxury Tech Hub in Cannes

Cannes wants to be a global hub for luxury research and innovation, via a partnership with Côte d'Azur…

#StopAsianHate Surpasses $170 Million in MIV

The movement has racked up more than 40,000 posts on social media, according to Launchmetrics.

Gucci Trumped Balenciaga on Social Media Over Creative ‘Hacking’

"Very few influencers mentioned Balenciaga and even fewer celebrities," Launchmetrics said.

Patrick Starrr’s One/Size Beauty Brand Earned $10 Million in MIV

Owned media drove nearly 50 percent of total MIV, according to Launchmetrics data.

Gigi, Bella and Korean Celebrities Helped Power Digital Fashion Weeks

Data from Launchmetrics shows that influencers and celebrities are key to digital fashion weeks.

Paris Police Say Fashion Week Will Be Audience-Free

Public gatherings are banned as the country struggles to curb the coronavirus pandemic.

Paris Fashion Week Sees Spike in Audience Figures

French fashion's organizing body said the videos produced for the event received 153.5 million views on its…

Launchmetrics Buys Chinese Influencer Analytics Platform Parklu

The deal gives the data research and insights firm a foothold in China as the country cements its dominance…

Paris Fashion Week Confirms the Power of the Runway

Brands that staged hybrid events, combining a physical show and digital elements, fared better than those…

Paris Fashion Week Seeks Balance Between Physical, Digital Worlds

As the Paris shows kick into high gear, branding and strategy experts advise how brands can flourish with a…

Launchmetrics: How to Build Brand Equity in the Face of a Crisis

As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions…

Launchmetrics CEO on Amplifying Digital Fashion Weeks

"I get the feeling that this fashion week will be a test for the next one," says Michael Jaïs.