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EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

Coronavirus Dents Social Media Mentions for Paris Fashion Week

Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data…

The Beckhams Won London Fashion Week, According to Launchmetrics Data 

Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.

Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value

The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.

Launchmetrics Buys Visual Content Agency Imaxtree

The data research and insights company wants to invest in content, expand further in China and launch an…

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand's influencer relationships.

For Beauty Brands, Recognizing One’s Owned Media Value Is Power

The industry standard for monthly owned media impact value is $5.1 million, according to data from…

Launchmetrics’ Numbers Support Strength of Paris, Italian Men’s Fashion Weeks

The firm analyzed media placements from the spring '19 season.

Are Microinfluencers the New Favorite Child?

A new report from Launchmetrics shows that an increasing number of fashion, luxury and cosmetics industry…

Priyanka Chopra, Michael Kors Top Media Impact Value at NYFW

Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to…

Chiara Ferragni Tops Influencer Impact for the Spring 2019 Shows

Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to…

EXCLUSIVE: Launchmetrics Partners With Pinterest on Data Tools for Brands, Influencers

The partnership wants to pair brands with influencers and provide educational tools.

Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more…

Brazilians Top Influencer Charts in Paris

Bruna Marquezine, Camila Coelho and Marina Ruy Barbosa earned the most likes, alongside Chiara Ferragni and…

Launchmetrics Raises $50 Million in Funding

The digital marketing and analytics company said it will use the financial injection to accelerate its global…