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Launchmetrics: How to Build Brand Equity in the Face of a Crisis

As businesses reopen and brands seek to reset their business plans, they will need to make smarter decisions…

Launchmetrics CEO on Amplifying Digital Fashion Weeks

"I get the feeling that this fashion week will be a test for the next one," says Michael Jaïs.

PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

The majority of MIV came from the fast-fashion e-tailer's owned media, according to Launchmetrics.

EXCLUSIVE: Emilia Clarke x Clinique Generates $6.7 Million in MIV

Clarke generated $2.35 million in MIV through her Instagram account, according to new Launchmetrics data.

Coronavirus Dents Social Media Mentions for Paris Fashion Week

Twitter conversation about Paris Fashion Week fell by 65 percent amid coronavirus fears, according to data…

The Beckhams Won London Fashion Week, According to Launchmetrics Data 

Victoria Beckham topped Launchmetrics list with Richard Quinn and Tommy Hilfiger following closely behind.

Marc Jacobs, Michael Kors, Ashley Benson and Camila Coelho Among Winners in Media Impact Value

The total media impact value of New York Fashion Week was $154.3 million, according to Launchmetrics.

Launchmetrics Buys Visual Content Agency Imaxtree

The data research and insights company wants to invest in content, expand further in China and launch an…

Huda Beauty Generated More Than $50 Million of MIV in Just One Month

The bulk of that number comes from the brand's influencer relationships.

For Beauty Brands, Recognizing One’s Owned Media Value Is Power

The industry standard for monthly owned media impact value is $5.1 million, according to data from…

Launchmetrics’ Numbers Support Strength of Paris, Italian Men’s Fashion Weeks

The firm analyzed media placements from the spring '19 season.

Are Microinfluencers the New Favorite Child?

A new report from Launchmetrics shows that an increasing number of fashion, luxury and cosmetics industry…

Priyanka Chopra, Michael Kors Top Media Impact Value at NYFW

Chopra generated $532,000 in media impact value and 54,000 engagements with a single post, according to…

Chiara Ferragni Tops Influencer Impact for the Spring 2019 Shows

Ferragni generated a whopping $18.3 million in media impact value during the spring 2019 shows, according to…

EXCLUSIVE: Launchmetrics Partners With Pinterest on Data Tools for Brands, Influencers

The partnership wants to pair brands with influencers and provide educational tools.