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Digital Download: Artists to Grab Bigger Slice of Influencer Marketing Pie

Michael Jaïs, chief executive officer of Launchmetrics, says data show artists deliver three times more…

Brazilians Top Influencer Charts in Paris

Bruna Marquezine, Camila Coelho and Marina Ruy Barbosa earned the most likes, alongside Chiara Ferragni and…

Launchmetrics Raises $50 Million in Funding

The digital marketing and analytics company said it will use the financial injection to accelerate its global…

When It Comes to Beauty, It’s an Influencer’s World

A new Launchmetrics report, released today, says that influencers are beauty's most dominant voice.

Launchmetrics Hosts Influencer-Themed Round Table in Paris

The firm also presented the findings of its latest annual study on marketing influencers.

Launchmetrics Offers Tool to Help Brands Track Influencer Campaign Performance

The IRM tool is the result of Launchmetrics' recent acquisition of the Style Coalition.

Valuing Fashion Shows: Launchmetrics, CFDA Study Impact

A new study looks at how the message from fashion shows ripples out to consumers.

Launchmetrics Acquires Visual Box, Launches Platform

The company has launched a public relations and influencer monitoring tool dubbed Discover.

Launchmetrics Expands to Japan With Futaba

The company has partnered with Tokyo firm Futaba Tsushinsha, whose clients will have access to Launchmetrics'…

Fashion GPS, Augure Combine to Become Launchmetrics

Fashion GPS has merged with Augure, a Paris-based firm that specializes in influencer marketing.