Lebron James

An NBA sign is posted on a basketball arena at ESPN Wide World of Sports Complex in Orlando, Fla., where NBA games resumed July 30.

Mens Fashion

The NBA Is Back and Tunnel Style Is Now Bubble Style

Players are still creating outfit moments, stylists are still requesting pulls, brands are still sending product and social media accounts creating content off players’ fashion moments are still active.

clock July 30, 2020Obi Anyanwu

LeBron James 'King James' Miami Heat jersey

Fashion Scoops

Sotheby’s Begins ‘From the Archive’ Online Sale With LeBron James Jersey

The auction house will open sales from July 20 through 24 for rare sports, music and film memorabilia.

clock July 20, 2020Obi Anyanwu

LeBron James has created More Than A Vote.

Marketing and Promotion

Coach Partnering With LeBron James’ More Than a Vote Initiative

The accessories brand will help the NBA superstar to fight against voter suppression.

clock June 23, 2020Jean E. Palmieri

The Ladder x Unknwn capsule collection

Fashion Scoops

Unknwn Teams With Nutrition Brand Ladder on Capsule

LeBron James’ retailer and sports nutrition company tie-up for a small capsule available on May 29.

clock May 29, 2020Obi Anyanwu

A victorious Tiger Woods.

Media

Nike’s New Campaign Centers Around Overcoming Adversity

Titled “Never Too Far Down,” the campaign centers around a film narrated by LeBron James and featuring Serena Williams and Tiger Woods.

clock May 23, 2020Jean E. Palmieri

The Uninterrupted and Cactus Jack 2020 Graduation T-Shirt

Fashion Scoops

LeBron James and Travis Scott Team on Class of 2020 T-shirt

The shirt will be available for three days, coinciding with James’ class of 2020 special on May 16 on local TV network and streaming platforms.

clock May 15, 2020Obi Anyanwu

Goat partner Rui Hachimura

Mens Retail Business

NBA All-Star Weekend Has Become a Fashion Affair

Pop-ups and activations from Gucci, Rimowa, Goat and Bevel in Chicago for the NBA All-Star Weekend the influence of the league on men’s style.

clock February 14, 2020Obi Anyanwu

NBA All-Star Uniforms

Fashion Scoops

NBA, Nike to Tribute Kobe and Gianna Bryant at All-Star Weekend

All-Star uniforms will feature patches donning numbers 2 and 24, and the teams at the All-Star game will each be wearing the numbers.

clock January 31, 2020Obi Anyanwu

Miami-born artist Jessy Nite's mural and stylized football field in the courtyard of Unknwn.

Street Style

Unknwn Appeals to Women With Footwear and Football

The retailer is welcoming women into the gridiron on Super Bowl Sunday.

clock January 29, 2020Sharon Edelson

The Virgil Abloh x Jordan I.

Mens Lifestyle

Jordan Jumps Over Yeezy in 2019

A StockX report found Jordan Brand claiming the top sneaker market share and illustrates Abloh’s influence on sneakers, collectibles.

clock January 17, 2020Obi Anyanwu

QALO brand silicone ring.

Mergers and Acquisitions

QALO, Silicone Wedding Ring-Maker, Acquired by Win Brands Group

QALO’s rings for active hands have a roster of celebrity fans including NBA players LeBron James and Steph Curry, MLB player Bryce Harper, pro surfer Shane Dorian and country music star Jason Aldean.

clock December 20, 2019Booth Moore

LeBron James

Fashion Scoops

LeBron James Models First Unknwn Collection

The 14-piece collection is available now at Unknwn stores in Aventura and Wynwood.

clock December 19, 2019Obi Anyanwu

Uninterrupted private label collection

Fashion Scoops

Uninterrupted Launches Private Label

The five-piece collegiate-inspired collection builds on the platform’s collaborations with Nike, Bristol Studio and Eric Emanuel.

clock December 16, 2019Obi Anyanwu

The first glimpse at the Unknwn x Thom Browne capsule.

Fashion Scoops

Unknwn x Thom Browne to Launch Dec. 15

The store, owned in part by LeBron James, will sell a cobranded nine-piece sports-inspired capsule.

clock December 11, 2019Jean E. Palmieri

The pussy hat, a popular look at the national women's marches, is part of the new exhibition.

Fashion Scoops

The Museum at FIT Unveils ‘Power Mode: The Force of Fashion’

Fifty items are featured in “Power Mode: The Force of Fashion,” including a few recent acquisitions by the Museum at FIT.

clock December 10, 2019Rosemary Feitelberg

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Essentialist

Today's Must Read

B Michael in his company’s Seventh Avenue headquarters.

Fashion

Bridget Foley's Diary: B Michael, Tired of Platitudes

clock August 3, 2020Bridget Foley

Social Studies