Lebron James

Shoe detailNike x Lebron x Harlem Fashion Row presentation, Spring Summer 2019, New York Fashion Week, USA - 05 Sep 2018

Fashion Scoops

Nike and Sergio Hudson on Pushing Partnerships and Opportunities to Advance Inclusivity

Partnerships — and opportunities — are paramount for the success of Black designers and creatives in the fashion industry.

clock February 19, 2021Obi Anyanwu

Canada Goose and Rhude's NBA All-Star vest.

Fashion Scoops

Canada Goose Creating Special Vest for NBA All-Star Game

The outerwear brand worked with L.A.-based Rhude on the limited-edition item.

clock February 12, 2021Jean E. Palmieri

Los Angeles Lakers' LeBron James  kneels during the national anthem prior to the NBA basketball game against the Oklahoma City Thunder Wednesday, Aug. 5, 2020, in Lake Buena Vista, Fla. (Kevin C. Cox/Pool Photo via AP)

Fashion Features

When It Comes to NBA Fashion, It’s Not About the Clothes

NBA players are making reverberating social statements through their fashion choices, with social media as their megaphone.

clock February 5, 2021Alexandra Polkinghorn

Draymond Green for Hugo Boss.

Fashion Scoops

Draymond Green to Be Face of Hugo Boss’ NBA Capsule

The Golden State Warriors player will be featured in promotional materials for the collection.

clock February 4, 2021Jean E. Palmieri

Arturo Castaneda of Storytellers & Creators Mfg. Co.

Business Features

A Hybrid Manufacturing Operation Grows in Brooklyn

The Brooklyn, N.Y.-based company recently started using social media to show off its work.

clock February 1, 2021Rosemary Feitelberg

A look from the Louis Vuitton x NBA capsule collection

Fashion Features

EXCLUSIVE: First Look at the Louis Vuitton x NBA Capsule Collection

To mark the end of the NBA Championship, Louis Vuitton has unveiled the LV x NBA men’s wear capsule collection designed by Virgil Abloh.

clock October 11, 2020Joelle Diderich

Zhuri James with designers Richfresh, Kristian Loren and Kimberly Goodson.

Fashion Features

LeBron James’ Daughter Zhuri, 5, to Host Virtual Fashion Show

Designers Kimberly Goldson, Kristian Lorén and Richfresh were selected to work on the collaborative project.

clock October 9, 2020Rosemary Feitelberg

Unknwn x Renowned LA 'Hands in the Sky' T-shirt

Fashion Scoops

Postponed Unknwn, Renowned L.A. T-shirt Officially Launches

The “Hands in the Sky” T-shirt initially slated to launch last weekend will be available for preorder for 72-hours beginning on Tuesday.

clock September 1, 2020Obi Anyanwu

Boy band BTS is a Fila ambassador.

Business Features

Active Brands Reexamining Endorsement Deals in Intermittent Sports World

With pro sports teams playing to empty stadiums, some athletic companies are looking for nonathletic personalities to endorse their brands.

clock August 27, 2020Rosemary Feitelberg and Jean E. Palmieri

An NBA sign is posted on a basketball arena at ESPN Wide World of Sports Complex in Orlando, Fla., where NBA games resumed July 30.

Mens Fashion

The NBA Is Back and Tunnel Style Is Now Bubble Style

Players are still creating outfit moments, stylists are still requesting pulls, brands are still sending product and social media accounts creating content off players’ fashion moments are still active.

clock July 30, 2020Obi Anyanwu

LeBron James 'King James' Miami Heat jersey

Fashion Scoops

Sotheby’s Begins ‘From the Archive’ Online Sale With LeBron James Jersey

The auction house will open sales from July 20 through 24 for rare sports, music and film memorabilia.

clock July 20, 2020Obi Anyanwu

LeBron James has created More Than A Vote.

Marketing and Promotion

Coach Partnering With LeBron James’ More Than a Vote Initiative

The accessories brand will help the NBA superstar to fight against voter suppression.

clock June 23, 2020Jean E. Palmieri

The Ladder x Unknwn capsule collection

Fashion Scoops

Unknwn Teams With Nutrition Brand Ladder on Capsule

LeBron James’ retailer and sports nutrition company tie-up for a small capsule available on May 29.

clock May 29, 2020Obi Anyanwu

A victorious Tiger Woods.


Nike’s New Campaign Centers Around Overcoming Adversity

Titled “Never Too Far Down,” the campaign centers around a film narrated by LeBron James and featuring Serena Williams and Tiger Woods.

clock May 23, 2020Jean E. Palmieri

The Uninterrupted and Cactus Jack 2020 Graduation T-Shirt

Fashion Scoops

LeBron James and Travis Scott Team on Class of 2020 T-shirt

The shirt will be available for three days, coinciding with James’ class of 2020 special on May 16 on local TV network and streaming platforms.

clock May 15, 2020Obi Anyanwu

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L'Oréal commits to using green sciences


L’Oréal Is Adopting a ‘Green Science’ Approach

clock 1hJennifer Weil

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