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Levi Strauss

How Levi’s Navigated Through the Pandemic and Emerged Stronger

Levi's built market share, doubled down on the consumer connection and reshaped their P&L so they could…

The CEO-CFO Buddy Movie Shaping Fashion Today

The often close relationship between the top job and the finance chief is determining how companies have…

Victoria’s Secret Names Martha Pease Chief Marketing Officer

The move is part of parent company L Brands' latest efforts to return the lingerie and beauty brand to…

The Challenges and Opportunities Created by the Pandemic

The first day of the WWD Virtual Apparel and Retail CEO Summit saw industry leaders discuss topics from…

Elizabeth Morrison Takes Diversity Post at Levi Strauss & Co.

The denim firm hired the former Live Nation executive to help it become as diverse as its customer base.

Who Really Invented That: Fashion Trends Through the Years

A few of today's lasting fashion trends date back centuries.

Levi’s Realigning Around Direct-to-consumer Business

The ceo promoted key executives to focus in on brand and connect with consumers.

Levi Strauss Returns to Profitability

Sales and traffic in stores remain down, pushing the denim maker to focus all the more on e-commerce.

Political Contributions: Fashion’s Heavy Hitters Support Candidates With Cash

Designers and celebrities tend to swing blue, while retail executives are more likely to lean right. 

Hello Kitty and Levi’s Teaming Up Again With New Assortment

Unlike last year's collaborative selection, the fall one has customizable items.

Heron Preston and Levi’s to Release Latest Collaboration

The San Francisco-born designer has been a fan of the brand for years.

NYC Business Alliances Press for Solutions to Growing Homeless Problem

New York City has the second-largest homeless population in the U.S. behind Los Angeles.

Levi’s Ongoing ‘Journey’ to Circularity Marked by New Collection

Levi's Wellthread collection features jeans styles that are fully recyclable, building upon previous…

The Deal Market Is Reawakening

Nine investors looking for consumer deals.

Mercado Global Partners With Levi’s to Empower Indigenous Female Artisans in Guatemala

Some 60,000 Mercado Global masks have been shipped and donated for free to epicenters of the virus throughout…