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Levi’s Is Creating a 501 Experience in San Francisco

The denim giant is giving a boost to its hometown.

At Levi’s, DEI Progress Comes Amid Missteps

Representation numbers are crawling up but AI has had its adverse role to play.

K-Pop Group NewJean’s Fashion Ambassadorships Timeline: From Levi’s to Gucci

The K-pop stars have racked up their share of brand endorsements since their debut in July 2022.

EXCLUSIVE: Dior Names NewJeans Member Haerin as Brand Ambassador

The 16-year-old performer is the last member of the K-pop group to secure a deal with a luxury brand.

Artist Ian Berry Makes Pop-up Mural for Levi’s

The piece celebrating the iconic 501 jean will go on display in Paris, Milan and Madrid.

Levi’s Becomes Rolling Loud Music Festival’s First Global Partner

Each Rolling Loud festival this year will feature a special Levi's x Rolling Loud capsule collection.

Anitta Brings Y2K Glamour in Custom Levi’s Skirt and Edwin Mohney Top to Spotify’s Best New Artist Party

The songstress performed amongst other A-listers at the streaming platform's party, which celebrated the…

Levi’s Celebrating 150 Years of 501s With ‘Greatest Story Ever Worn’

The ad campaign featuring stories from the brand's long history will launch during the Grammy Awards.

Levi Strauss Taps Nordstrom’s Jason Gowans to Be Chief Digital Officer

Gowans will be reporting directly to CEO-to-be Michelle Gass.

You Just Bought a Pair of 1880s Levi’s Jeans. Now What Do You Do?

A $76,000 winning bid at a vintage denim auction left two California vintage denim dealers with a valuable…

Sami Miro Vintage and Levi’s Host LAFW Dinner

Guests included Tyga, A$AP Nast, Shameik Moore and Aleali May.

Levi’s Wants to Be a Net-zero Company by 2050

Levi's returns with its "Buy Better, Wear Longer" jeans campaign and sets a new goal on net-zero emissions in…

The Natural Diamond Council Taps Lily James, Yohji Hires Fabre, Chamberlain and Levi’s

Lily James is the new ambassador for the Natural Diamond Council, Caroline Fabre joins Yohji Yamamoto, Emma…

Emma Chamberlain on Levi’s New Collection, Gold Tab

It's a line of tanks, Ts, hoodies and sweats inspired by Northern California.

Levi’s Target of Remake Campaign Meant to Drum Up Support for International Accord

Garment workers and union organizers speak out on workplace safety, as Remake organizers take to Levi's…