The private equity player has taken a majority stake in Iconic, which is known for its illuminating and contouring formulas and vegan brushes.
Quinn has added his signature twist to Liberty prints on accessories staples.
The brand will present perfumes as a triptych to encourage fragrance layering.
The retailer has invited five creatives to design immersive installations as part of the “Dark Side of Liberty” show.
For the first time, the windows of the Great Marlborough Street store won’t be decorated with the retailer’s product, but will instead be adorned with the company’s visual interpretation of the classical Royal Ballet production of “The Nutcracker.”
The serial entrepreneur behind the Bliss Spa group, Soap & Glory and FitFlop will launch a bath and body product range exclusively with Liberty next month.
The newly revamped London flagship will be open to the public on March 18.
Boris Johnson and British ambassador Sir Peter Ricketts visited the store to support its British-themed holiday campaign.
Manolo Blahnik designs a limited-edition bag and shoe using Liberty prints.
Aquazzura, Liberty, Edeline Lee party in London while Zaha Hadid talks about how she works.
London store puts spotlight on own labels as it marks 140 years in business.