The collection, which launches Oct. 1, benefits the Breast Cancer Research Foundation .

E-commerce sales were up 12 percent and reopened stores in vacation communities are doing well.

The owner of Tommy Bahama and Lilly Pulitzer will now hold April merchandise until the holiday season.

Sarah Engel of Lilly Pulitzer and Ryan Willette of AgilOne discuss understanding the consumer and building trust through technology.

The yearlong alliance has three components — charitable giving, product donations and sponsorship.

The pool cabanas feature colorful pillows, curtain tie backs and towels, and the bar staff will wear Lilly Pulitzer uniforms.

The company is hosting a block party on Worth Avenue in Palm Beach Nov. 10 to celebrate its 60th year and new flagship there.

The company is set to return to retail in California with a store slated for Fashion Island next year.

The brand is also creating an outdoor juice stand and cabana at the 1020 Madison Avenue store on Thursday in honor of the brand’s roots.

The company posted sales and earnings gains in the period, fueled by omnichannel initiatives.

The collection retails from $16.50 for pillows and goes up to $1,099 for furniture.

Forever 21 is touting its new collaboration with Honda and Lilly Pulitzer is creating a shopper-friendly hospitality lounge for next month’s PGA tournament the Honda Classic.

Tommy Bahama’s performance in the quarter was especially strong.

The Tommy Bahama and Lilly Pulitzer operator had a mixed quarter, but full-priced retail is helping sales.

Lilly Pulitzer is known for having resortwear 365 days a year, so for resort 2018, the collection was based around living in that Palm Beach paradise.