While Victoria's Secret reported growth in sleepwear and panties last quarter, the gains were offset by a decline in bra sales.


Victoria’s Secret’s Comeback Strategy Is Focused on Fashion

Executives say basic is for other companies.

clock May 23, 2019Kellie Ell

Victoria's Secret Angels during its annual fashion show.


L Brands, Parent Company to Victoria’s Secret, Beats Earnings Estimates

But all of the gains were in the Bath & Body Works division.

clock May 22, 2019Kellie Ell

Victoria's Secret models during a runway show.


Victoria’s Secret’s Revival in Full Spin

Smaller brands and start-ups are circling in, trying to take market share as the lingerie giant puts its comeback strategy in motion.

clock May 22, 2019Kellie Ell

Wolf & Whistle, owned by lingerie brand Playful Promises, has had issues getting ads approved on Instagram.


Swimwear and Lingerie Companies Up In Arms Over Instagram’s New Policy

Many say they’re losing engagement and money because of it.

clock May 21, 2019Kellie Ell

TomboyX apparel and intimates brand.


Gender-Neutral Brand TomboyX Secures $18 Million in Series B Funding

Sales at the Seattle start-up grew by double digits last year on the strength of its nonbinary clothing.

clock May 14, 2019Kellie Ell

Hatch clothing is meant to expand with the woman’s changing body.


Hatch Maternity Apparel Brand Secures $5 Million In Funding

Celebrity fans include Meghan Markle, Jessica Alba, Amy Schumer, Kate Upton, Natalie Portman and Olivia Wilde.

clock May 13, 2019Kellie Ell

Maison Lejaby spring 2019


Maison Lejaby Enters Buyout Negotiations

Two investors are in talks with Triana, the current owner of the French lingerie house.

clock May 7, 2019Fleur Burlet

Sports Illustrated model Tara Lynn.


Sports Illustrated Model Tara Lynn Is Selling Her String Bikini

The model joins a growing list of designers and brands to move from lingerie to swimwear.

clock May 7, 2019Kellie Ell

HONG KONG, HONG KONG - JULY 23:  Victoria's Secret Angels Martha Hunt (L) and Josephine Skriver pose for photographs to promote the launch of Victoria's Secret Hong Kong Flagship Store in Jardine's Bazaar, Causeway Bay, on July 23, 2018 in Hong Kong, Hong Kong. (Photo by Nicky Loh/Getty Images for Victoria's Secret)

Fashion Scoops

Victoria’s Secret Tries to Trademark the Phrase ‘First Love’

Meanwhile, the beef between the lingerie giant and ThirdLove continues.

clock May 6, 2019Kellie Ell

British intimates brand Wolf & Whistle also has a full swimwear collection.


WWD List: Lingerie Brands Sporting Swimwear

More and more intimates apparel brands are branching out into swimwear.

clock May 3, 2019Kellie Ell

Intimates apparel start-up Knix launches swimwear collection.


Intimates Company Knix Introduces Swimwear Line

The start-up joins a growing list of lingerie brands turning out swimwear.

clock May 3, 2019Kellie Ell

Nike and PVH Corp. sign new partnership to create Nike-branded men's underwear.

Fashion Scoops

Nike and PVH Corp. in Men’s Underwear

The two companies announced a new partnership to distribute Nike-branded men’s underwear around the globe.

clock April 30, 2019Kellie Ell

Contemporary artist Blanda in front of the mural she painted at Hanro's Beverly Hills' location.

Fashion Scoops

Hanro Unveils New Mural at Its Beverly Hills Shop

The full-length painting is the work of contemporary artist Blanda.

clock April 29, 2019Kellie Ell

Lingerie brand TellTale launched under the Chico's FAS umbrella.

Fashion Scoops

Chico’s FAS Creates Intimates Brand TellTale

The lingerie line may be the struggling retailer’s attempt to win back market share.

clock April 23, 2019Kellie Ell

TellTale, Chico's FAS new line.


Lingerie Makers Take On Victoria’s Secret

Intimates companies that want to succeed need to offer something new.

clock April 23, 2019Kellie Ell

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Theresa May Steps Down as U.K. Prime Minister, Pound Surges

clock 16hFiona Ma

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