Myla is ready to compete with Agent Provocateur, La Perla and provide newness in the luxury lingerie market.
The Paris lingerie and swimwear show for spring 2019 focused on body positivity, and will introduce a consumer event next July.
The transaction includes French underwear brands Eminence and Athena, and the Italian brand Liabel.
The early-stage venture capital firm is making its first investment in the fashion space.
The exclusive collection draws from Playboy’s archive and is inspired by pin-up girls.
Hitting the stores in August, the 20-item range will include bralettes, pajamas, slip-dresses, eye masks and kimonos, among others.
Marking its sixth anniversary in Shanghai, Neiwai revealed plans to target the North American, South East Asian and European markets soon.
The deal covers 1,600 points of sales across 300 cities in China.
Held at Villain in Williamsburg in Brooklyn, the evening fete featured holograms of the singer modeling her new line.
The line, a partnership with TechStyle Fashion Group, represents the third pillar in the superstar’s Fenty brand empire.
The “pee-proof” underwear brand is growing after a year of controversy around its ousted founder Miki Agrawal.
The company plans to use the raise to fund pop-up tours to raise awareness of the brand.
The brand started to fall behind on payments beginning in December for the four-story, 8,000-square-foot boutique.