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Macy’s Aims for ‘Happy Customers’ With Livestream Shopping

Thamar Campbell said Macy's has been adding more livestream events in recent months, and is up to four per…

Live Rocket to Showcase Select Collections From Designers Hub

Live Rocket has been working with the CFDA for months to create more opportunities for lesser-known designers.

China’s Livestreaming Star Viya Fined $210 Million for Tax Evasion

Shortly after Huang's apology, her competitor Austin Li, "China's lipstick king," said his company is…

ShopThing Brings Its Brand of Live Shopping to the U.S.

The Canadian company is looking to build a retail gig economy as it expands its livestreamed…

Managing Fulfillment Pain Points When Entering New Channels

Executives from Oracle NetSuite and Beekman 1802 joined WWD in discussing how to support an omnichannel model…

Printemps Launches Livestream Experience

Debuting its live-shopping experience on Wednesday, Printemps claims to be the first department store in…

Coresight Report: Livestreaming in the U.S. Comes Alive

Livestreaming is gaining momentum among retailers and brands and across more categories.

At Retail, Innovation in High Gear

In a COVID-19-riddled world, retail innovation centers on e-commerce, convenience and safety.

Gucci Doubles Down on Livestreaming in China With Lu Han, Austin Li

The two will promote the brand's new Poudre De Beauté Mat Naturel's shade range on Tmall Luxury Pavillion.

Tatcha Launches Silk Powder on Newness

The brand is the first to launch a product on the burgeoning streaming platform.

Macy’s, Klarna and Cosmo Partner for ‘Hauliday’ Event

The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.

ShopShops to Offer $10,000 to America’s Next Top Livestream Seller

The New York-based start-up believes live sellers will be the new mega influencers in the U.S. very soon.

How Luxury Can Make Livestreaming Work in China

The format garners big sales and viewership numbers, but not always big gains for brands.

CEO Talks: Intime Retail’s Xiaodong Chen on Swift China Rebound

Thanks to live-streaming and free delivery, the Alibaba-owned retailer saw online business quadruple and…

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand's Chinese Valentine's Day…