live streaming


At Retail, Innovation in High Gear

In a COVID-19-riddled world, retail innovation centers on e-commerce, convenience and safety.

clock April 8, 2021David Moin

China's top livestreamer Austin Li, and actor, singer Lu Han.

Fashion Scoops

Gucci Doubles Down on Livestreaming in China With Lu Han, Austin Li

The two will promote the brand’s new Poudre De Beauté Mat Naturel’s shade range on Tmall Luxury Pavillion.

clock March 16, 2021Tianwei Zhang

Tatcha The Silk Powder

Beauty Features

Tatcha Launches Silk Powder on Newness

The brand is the first to launch a product on the burgeoning streaming platform.

clock March 1, 2021James Manso

The Klarna experience on a mobile device.


Macy’s, Klarna and Cosmo Partner for ‘Hauliday’ Event

The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.

clock February 19, 2021David Moin

Livestream shopping platform ShopShops is launching a competition to attract sellers to join the platfrom.

Fashion Scoops

ShopShops to Offer $10,000 to America’s Next Top Livestream Seller

The New York-based start-up believes live sellers will be the new mega influencers in the U.S. very soon.

clock February 17, 2021Tianwei Zhang

Chinese actor Li Xian and friend of the house hosts live streaming for Cartier in China.

Business Features

How Luxury Can Make Livestreaming Work in China

The format garners big sales and viewership numbers, but not always big gains for brands.

clock February 5, 2021Tianwei Zhang and Tiffany Ap

Xiaodong Chen, president and chief executive officer at Alibaba's Intime Retail Group

Business Features

CEO Talks: Intime Retail’s Xiaodong Chen on Swift China Rebound

Thanks to live-streaming and free delivery, the Alibaba-owned retailer saw online business quadruple and revenue bounce back in May.

clock June 2, 2020Tianwei Zhang

Song Jia and Austin Li star in Louis Vuitton's 520 or May 20 Chinese Valentine's Day campaign.

Marketing and Promotion

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand’s Chinese Valentine’s Day May 20th campaign.

clock May 14, 2020Tianwei Zhang

Dior's China ambassador Angelababy promoting the new Book Tote online.


China Has Become a Testing Ground for Luxury Brands

Product launches are being moved to China and high sales targets are set, hoping to offset the losses from the rest of the world.

clock April 13, 2020Tianwei Zhang

Jiaye Wu promoting for Miu Miu when she was under lockdown with her family in Xiangyang, a neighboring city to Wuhan, the epicenter of the coronavirus outbreak.


This Fashion Influencer Survived China’s Wuhan COVID-19 Lockdown

Jiaye Wu shares how she got through the lockdown and discovers livestreaming a powerful source of income in post-coronavirus China.

clock April 8, 2020Tianwei Zhang

The cast of Ffixxed Studios' online fashion presentation.

Fashion Features

What Can the World Learn From Shanghai’s First Online Fashion Week?

Chinese fashion designers and experts share dos and don’ts on taking fashion showcase online amid the coronavirus outbreak.

clock March 30, 2020Tianwei Zhang

A look from Louis Vuitton summer 2020 collection.


Louis Vuitton Trials Livestreaming With China’s Xiaohongshu

Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive content using livestreaming.

clock March 25, 2020Tianwei Zhang



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