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Managing Fulfillment Pain Points When Entering New Channels

Executives from Oracle NetSuite and Beekman 1802 joined WWD in discussing how to support an omnichannel model…

Printemps Launches Livestream Experience

Debuting its live-shopping experience on Wednesday, Printemps claims to be the first department store in…

Coresight Report: Livestreaming in the U.S. Comes Alive

Livestreaming is gaining momentum among retailers and brands and across more categories.

At Retail, Innovation in High Gear

In a COVID-19-riddled world, retail innovation centers on e-commerce, convenience and safety.

Gucci Doubles Down on Livestreaming in China With Lu Han, Austin Li

The two will promote the brand's new Poudre De Beauté Mat Naturel's shade range on Tmall Luxury Pavillion.

Tatcha Launches Silk Powder on Newness

The brand is the first to launch a product on the burgeoning streaming platform.

Macy’s, Klarna and Cosmo Partner for ‘Hauliday’ Event

The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.

ShopShops to Offer $10,000 to America’s Next Top Livestream Seller

The New York-based start-up believes live sellers will be the new mega influencers in the U.S. very soon.

How Luxury Can Make Livestreaming Work in China

The format garners big sales and viewership numbers, but not always big gains for brands.

CEO Talks: Intime Retail’s Xiaodong Chen on Swift China Rebound

Thanks to live-streaming and free delivery, the Alibaba-owned retailer saw online business quadruple and…

Live-streamer Austin Li Is Louis Vuitton’s New Weapon in China Rebound

The hugely influential Li plays treasure hunt with actress Song Jia in the brand's Chinese Valentine's Day…

China Has Become a Testing Ground for Luxury Brands

Product launches are being moved to China and high sales targets are set, hoping to offset the losses from…

This Fashion Influencer Survived China’s Wuhan COVID-19 Lockdown

Jiaye Wu shares how she got through the lockdown and discovers livestreaming a powerful source of income in…

What Can the World Learn From Shanghai’s First Online Fashion Week?

Chinese fashion designers and experts share dos and don'ts on taking fashion showcase online amid the…

Louis Vuitton Trials Livestreaming With China’s Xiaohongshu

Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive…