The two will promote the brand’s new Poudre De Beauté Mat Naturel’s shade range on Tmall Luxury Pavillion.
The 48-hour event will feature deals geared for Millennials and Gen Z in the U.S.
The New York-based start-up believes live sellers will be the new mega influencers in the U.S. very soon.
Thanks to live-streaming and free delivery, the Alibaba-owned retailer saw online business quadruple and revenue bounce back in May.
The hugely influential Li plays treasure hunt with actress Song Jia in the brand’s Chinese Valentine’s Day May 20th campaign.
Product launches are being moved to China and high sales targets are set, hoping to offset the losses from the rest of the world.
Jiaye Wu shares how she got through the lockdown and discovers livestreaming a powerful source of income in post-coronavirus China.
Chinese fashion designers and experts share dos and don’ts on taking fashion showcase online amid the coronavirus outbreak.
Innovation in post-coronavirus China, Louis Vuitton is the first luxury brand to create original interactive content using livestreaming.
Bvlgari's Jean-Christophe Babin describes diversity and inclusion as an ethos embedded into the renowned brand.