Montague had previously served as chief executive officer of Aspinal of London and Loewe.
The collection, which was inspired by British heritage, will hit stores on March 5.
The finalists will compete for a prize of 50,000 euros.
The door marks the company’s first on the West Coast.
Several brands have rescheduled their shows on Jan. 19 to avoid run-ins with “gilets jaunes” protesters who converge on Paris on Saturdays.
Dior has advised guests it is moving its show from Jan. 19 to Jan. 18 due to the antigovernment demonstrations in Paris.
The permanent extension to its men’s collection is a clever pun on the outdoorsy essence of the line and its focus on sustainable aspects.
Houses including Chanel and Dior are ramping up efforts to cater to the summer crowd with in-season merchandise and exotic pop-up locations.
The designer talked about the act of making, slowing down and ageless creativity and inspiration.
The high-end label is backed by a trio of Spanish businessmen.