Under the scheme, company employees will be able to buy 500,000 shares at a discounted rate.
The once fast-growing brand had failed to meet expectations following its 2011 acquisition by L’Oréal.
Two new group board members were also introduced.
The world’s largest beauty company is removing such adjectives for its skin-evening products, largely sold in Asia.
The actress will appear in the brand’s advertising in 2021.
The French beauty giant’s board took the decisions in light of the coronavirus pandemic.
Called L’Oréal for the Future, it will invest 150 million euros in those causes.
The group’s program includes supplying French salons with three million masks and 121,000 bottles of hydro-alcoholic gel.
The group expects that the beauty market should recover quickly as soon as lockdowns ease.
The group’s exclusive talks with Groupe Clarins for the holdings were announced in July 2019.