It’s survival of the fittest under the new General Data Protection Regulation.
Maul will be responsible for brand sales, net revenue and performance globally.
The French beauty giant has acquired the professional hair-color brand that was born online in 2016.
A key to Natura’s growth is its network of 1.7 million consultants who reach 100 million consumers.
The Los Angeles-based brand has more than 675,000 Instagram followers and generated net sales of $11 million in 2017.
The actress has become the brand’s first global beauty ambassador.
A shift in consumer perception is reshaping the category’s place in the industry.
The singer and judge of “The Voice” will front the eau de parfum worldwide.
Big-beauty and personal-care companies are incubating brands start-up style — sustainable beauty brand Seed Phytonutrients is the latest example.