L’Oréal

Maybelline Balm-y Day Fundle

Color Cosmetics

Launch Pad: Midsummer Mass Beauty

Consumer brands from Coty, L’Oréal and more are betting big on exclusive and limited-edition products with Walmart, Ulta Beauty and Amazon.

clock July 12, 2018Ellen Thomas

Rolf Snoeren and Viktor Horsting at their 25th anniversary retrospective at Rotterdram's Kunsthal.

Fashion Features

Viktor & Rolf Celebrates 25th Anniversary

Viktor Horsting talks about designing as therapy, selling the dream and how the duo is seeking a new balance by following their intuition.

clock June 29, 2018Joelle Diderich

H&M Hennes & Mauritz

Government and Trade

No More Spam: Retailers Forced to Rethink Strategies Under New EU Privacy Guidelines

It’s survival of the fittest under the new General Data Protection Regulation.

clock June 18, 2018Fiona Ma

Elizabeth Maul

Beauty Features

Luxury Brand Partners Appoints Elizabeth Maul President of V76 by Vaughn

Maul will be responsible for brand sales, net revenue and performance globally.

clock May 30, 2018Layla Ilchi

Pulp Riot's website

Beauty Features

L’Oréal Delves Deeper Into Digital With Pulp Riot Buy

The French beauty giant has acquired the professional hair-color brand that was born online in 2016.

clock May 29, 2018Jennifer Weil and Samantha Conti

João Paulo Ferreira

Beauty Features

Natura and Co.’s Roadmap to Become One of the World’s Largest Beauty Companies

A key to Natura’s growth is its network of 1.7 million consultants who reach 100 million consumers.

clock May 29, 2018Faye Brookman

La Boutique L’Oréal Paris

Financial

L’Oréal Buys Professional Hair Color Brand Pulp Riot

The Los Angeles-based brand has more than 675,000 Instagram followers and generated net sales of $11 million in 2017.

clock May 25, 2018Samantha Conti

Cate Blanchett

Fashion Scoops

EXCLUSIVE: Cate Blanchett Broadens Role at Giorgio Armani Beauty

The actress has become the brand’s first global beauty ambassador.

clock May 21, 2018Jennifer Weil

Nikkie Tutorials

Beauty Features

How Social Media Transformed Masstige Beauty Into a Force

A shift in consumer perception is reshaping the category’s place in the industry.

clock May 15, 2018Ellen Thomas

Biolage Raw Nourish

Beauty Features

L’Oréal’s Sustainability Game Plan

Responding to consumers who want companies to be more transparent, L’Oréal has a blueprint that aims to reduce its environmental footprint, including CO2, water and waste, by 60 percent across all operations by 2020.

clock May 7, 2018Faye Brookman

Adam Levine

Beauty Features

EXCLUSIVE: Adam Levine Named Face of YSL’s New Y Scent

The singer and judge of “The Voice” will front the eau de parfum worldwide.

clock May 4, 2018Jennifer Weil

Stylenanda

Beauty Features

How Korea’s Stylenanda Became a Fashion Force

Founder Kim So Hee sat down with WWD in Seoul last month to discuss her company’s road to an acquisition by L’Oréal.

clock May 3, 2018Misty White Sidell

Seed Phytonutrients

Beauty Features

L’Oréal Acts Like a Start-up With Launch of Seed Brand

Big-beauty and personal-care companies are incubating brands start-up style — sustainable beauty brand Seed Phytonutrients is the latest example.

clock April 20, 2018Ellen Thomas

ModiFace

Beauty Features

Beauty Brands’ ModiFace Dilemma

Other AI and AR providers are seeing an influx of inquiries from beauty companies following the deal.

clock April 12, 2018Allison Collins and Adriana Lee

Atelier Cologne store in Milan.

Fragrance

Atelier Cologne Opens First Store in Italy

The L’Oréal-owned artisanal fragrance brand inaugurated its latest shop in Milan’s arty Brera district.

clock April 10, 2018Sandra Salibian

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Essentialist

Today's Must Read

Lee Jeans

Business

VF Execs Talk Rentals, Subscriptions and Trade War

clock 10hVicki M. Young

Social Studies