“I love California and there is a lot going on in Los Angeles, including a lot of interesting beauty brands. When this space became available, I felt it was perfect,” said Lauder.
Retailer Laura Vinroot Poole is bringing her Southern charm to Southern California, with a little help from a friend, L.A. jewelry designer Irene Neuwirth.
Guests gathered at a private Beverly Hills residence to celebrate the retailer’s new collection launch.
“The more people realize when something is made sustainably it doesn’t have to look weird, the better,” said Fanning, wearing a metallic jacquard dress made from orange fibers.
The Los Angeles retailer said the deal helps it continue on with its store growth plan and will also lead to development of more branded merchandise.
While it was hardly the Oscars come to Cupertino, the men and women of Hollywood did bring their own flair to the stage.
“It’s about West Coast beaches with Hollywood in your backyard,” said the L.A. designer.
The brand initially turned heads when its shirt was photographed on Chris Brown. Founder John Dean aims to be more than a one-hit wonder.
While they may be showing and selling their collections elsewhere, these brands have built global stockists and followings as big as many of their New York counterparts.
The brand, which straddles streetwear and car culture, wants to open a store on Fairfax Avenue and a car warehouse in Orange County.
The tie-up includes a grant of stock in The Wing to the Time’s Up organization.
There’s still plenty of business to be had as an independent in men’s suiting.
On April 19, the Latina actress, musician and influencer will become the face of the brand’s new mascara.