As part of the restructuring in the wake of the COVID-19 impact, Margherita Maccapani Missoni will leave her role as creative director of M Missoni.
An archival Missoni dress, a Franca Sozzani photograph and luxury gateways in Italian destinations contributed to raise $20,000 for the nonprofit organization.
The sale includes bespoke or customized pieces by everyone from Dior and Christian Louboutin to GCDS, Mary Katrantzou, Emilia Wickstead and Heron Preston.
Global designers participating to the project will have the chance to see their creations manufactured and sold by M Missoni.
The auction will take place online and feature works by the likes of Yayoi Kusama, Damien Hirst and Tim Noble & Sue Webster.
The partnership is the first of its kind between a luxury fashion house and a cannabis brand.
A year after the sale of a 41.2 percent stake in the brand, the executive discusses store openings, governance and product development, reiterating the IPO objective.
The designer returns to the family company after endorsing several independent projects. Her first collection for M Missoni will bow for spring 2020.