MAC

youcam perfect corp ar augmented reality cosmetics technology

Beauty Features

From Gimmick to Growth, Virtual Try-on Tech Fuels Beauty Sales, Provides Future Solutions

FaceCake is working with its brand partners to implement no-touch sampling post-COVID-19.

clock April 24, 2020Fiona Ma

Drew Elliott

Beauty Features

Masterclass: Drew Elliott

MAC Cosmetics’ senior vice president and global creative director on joining the Lauder family, rethinking the brand’s dot-com and de-stressing with “Love Is Blind” on Netflix.

clock April 13, 2020Alexa Tietjen

MAC Selena La Reina makeup

Beauty Features

MAC Cosmetics Moves Forward With Second Selena Tribute

MAC, which temporarily closed its stores due to the coronavirus, will release its second makeup line in honor of Selena online.

clock April 6, 2020Alexa Tietjen

MAC Viva Glam coronavirus

Beauty Features

MAC’s Viva Glam Commits $10 Million to Coronavirus Efforts

Viva Glam is donating to 250 global organizations working to help those impacted by COVID-19.

clock April 2, 2020Alexa Tietjen

Alexa Demie Talks ‘Euphoria’ Beauty Trends and Her New Makeup Collaboration

People

Alexa Demie Talks ‘Euphoria’ Beauty Trends and Her New Makeup Collaboration

The actress is bringing her “Euphoria” beauty looks over to MAC Cosmetics.

clock March 9, 2020Layla Ilchi

Fenty Beauty

Human Resources

Daniela Rinaldi Leaves Harvey Nichols After 35 Years

The executive transformed the store into a beauty powerhouse, launching brands ranging from MAC Cosmetics and Shu Uemura to Fenty Beauty in the U.K.

clock November 21, 2019Samantha Conti

Hanro New York Mural Blair Breitenstein

Fashion Scoops

Hanro’s New York Shop Gets a Makeover

Fashion illustrator Blair Breitenstein’s 60-foot mural is now on display in the lingerie shop.

clock November 15, 2019Kellie Ell

Pauline Brown

Business Features

Former LVMH Executive Spells Out ‘Aesthetic Intelligence’ in New Book

Society’s fascination with the digital world has dulled human senses from the author’s point of view.

clock November 13, 2019Rosemary Feitelberg

Shoppers Stop India

Business Features

Shoppers Stop in India Unveils New Premium Beauty Format

The retailer’s new store showcases its new strategy for beauty as it aims to further grow the category.

clock October 23, 2019Mayu Saini

Winnie Harlow at Vanity Fair 2019

Fashion Scoops

EXCLUSIVE: CAA Signs Model Winnie Harlow

The 25-year-old was a contestant on Tyra Banks’ “America’s Next Top Model” in 2014.

clock October 15, 2019Ryma Chikhoune

The MAC x M1992 limited-edition T-shirt.

Fashion Scoops

MAC Cosmetics Teams With M1992 on Limited-Edition T-shirt

The item comes with a MAC lipstick and a dedicated shopping bag.

clock September 20, 2019Sandra Salibian

MAC Studio Fix Fluid SPF 15 Foundation.

Beauty Features

MAC Cosmetics Appoints New Senior Executive

James Aquilina is the brand’s new senior vice president and general manager for international and global commercial.

clock September 17, 2019Alexa Tietjen

CROCK OF GOLD AT THE END OF THE RAINBOWPOT OF GOLD AT END OF RAINBOW

Media

Pride Month Marketing: Supportive or Opportunistic?

A month for recognizing a long marginalized group has turned into a marketing bonanza, for better or worse.

clock June 25, 2019Kali Hays and Lisa Lockwood

Leyna Bloom models in Playful Promises lingerie.

Intimates

Transmodel Leyna Bloom Rocks Playful Promises Anniversary Collection

The British lingerie start-up embraces the model rejected by Victoria’s Secret.

clock June 18, 2019Kellie Ell

Over the past year, YouTuber Patrick Starrr has assembled an influencer agency, The Beauty Coop. His clients include Zackary Vang and Cohl's World.

Beauty Features

Patrick Starrr: Influencer and Influencer Manager

YouTube’s beauty community may be playing up the drama as of late, but Starrr aims to be a shining light and source of knowledge for newcomers.

clock May 31, 2019Alexa Tietjen

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Essentialist

Today's Must Read

At Tommy Hilfiger, short and sassy took a polished turn, finished off with ladylike pearls.

Fashion

Bridget Foley's Diary: Forever in Blue Jeans

clock 5hBridget Foley

Social Studies