The fashion house zeros in on the item consumers can’t get enough of: shoes.
The first launches under new ownership, Laura Geller’s Filter First Luminous Foundation and Concealer could pull in as much as $10 million.
The retailer’s head of new business development was the keynote speaker at the inaugural Lead Assembly presentation.
Aligned teeth are as important to overall beauty today as the right lipstick. Dovetailing with that, Macy’s has added. SmileDirectClub to 100 of its stores.
Experts expect the fashion industry to delve more into deals like Macy’s investments in B8ta and Story.
In addition to her custom perfumery business, Desert35 is launching two fragrance collections inspired by Farsijani’s upcoming memoir.
Macy’s general business manager for beauty opens up about her career path, the Deeper Beauty campaign and reaching the Millennial consumer.