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Activewear’s Post-pandemic Fate

Will the activewear boom continue?

Libby Wadle on Madewell’s Fall Message and Marketing Strategy

It's a mix of humor, self-expression and reflection in the Madewell marketing for fall.

Athleta Launches Fitness Platform AthletaWell

The social networking platform is part of the athletic apparel and accessory brand's long-term growth…

Madewell and ThredUp Advance Their Partnership

The new resale program, called Madewell Forever, launches today and represents an ambitious progression from…

PSK Collective Heading to

The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be…

Exclusive: Madewell Launching First App

The denim-rooted brand says the mobile app focuses on perks and personalization for its best customers.

One Year of Playing in Lockdown, the Activewear Market Continues to Grow

But will consumers continue to prioritize active fashion after the need to quarantine has passed?

Issa Rae Stars in Madewell Campaign

The spring campaign is themed around authenticity and celebrating your unique self.

Dancewear Brand Capezio to Expand Into Activewear

Branding firm Graj + Gustavsen inks deal with Capezio and Global Brands Group to launch the first collection…

Activewear in 2021

Will it continue to grow at record rates?

The 15 Best Clear Toiletry Bags That Fit All of Your Makeup and More

Store your beauty stash in one of these luxe makeup bags.

EXCLUSIVE: Madewell Launches Ath-leisure; Assortment Evolves

Madewell often listens to its "community" of followers for ideas on adapting the mix.

Madewell Keeping Close to Its ‘Insiders’

CEO Libby Wadle talks loyalty points, jeans, digital sales and how the brand has been navigating through…

Carpe Denim: Will the Jeans Industry Survive COVID-19 Amid Higher Demand for Comfort?

What the coronavirus has changed about the future of denim and what it hasn't.

Short Takes: Staying Home and Shopping Sustainably

Madewell expands Fair Trade with spring styles, home retailer Coyuchi furthers circularity and Lyst to index…