Madewell
Activewear’s Post-pandemic Fate
Will the activewear boom continue?
Libby Wadle on Madewell’s Fall Message and Marketing Strategy
It's a mix of humor, self-expression and reflection in the Madewell marketing for fall.
Athleta Launches Fitness Platform AthletaWell
The social networking platform is part of the athletic apparel and accessory brand's long-term growth…
Madewell and ThredUp Advance Their Partnership
The new resale program, called Madewell Forever, launches today and represents an ambitious progression from…
PSK Collective Heading to Kohls.com
The performance and athleisure pieces, such as sports bras, leggings and other loungewear, are meant to be…
Exclusive: Madewell Launching First App
The denim-rooted brand says the mobile app focuses on perks and personalization for its best customers.
One Year of Playing in Lockdown, the Activewear Market Continues to Grow
But will consumers continue to prioritize active fashion after the need to quarantine has passed?
Issa Rae Stars in Madewell Campaign
The spring campaign is themed around authenticity and celebrating your unique self.
Dancewear Brand Capezio to Expand Into Activewear
Branding firm Graj + Gustavsen inks deal with Capezio and Global Brands Group to launch the first collection…
Activewear in 2021
Will it continue to grow at record rates?
The 15 Best Clear Toiletry Bags That Fit All of Your Makeup and More
Store your beauty stash in one of these luxe makeup bags.
EXCLUSIVE: Madewell Launches Ath-leisure; Assortment Evolves
Madewell often listens to its "community" of followers for ideas on adapting the mix.
Madewell Keeping Close to Its ‘Insiders’
CEO Libby Wadle talks loyalty points, jeans, digital sales and how the brand has been navigating through…
Carpe Denim: Will the Jeans Industry Survive COVID-19 Amid Higher Demand for Comfort?
What the coronavirus has changed about the future of denim and what it hasn't.
Short Takes: Staying Home and Shopping Sustainably
Madewell expands Fair Trade with spring styles, home retailer Coyuchi furthers circularity and Lyst to index…