The romantic women’s brand is also planning to open stores in Texas in the new year and is considering a London location.

The Madison Avenue Business Improvement District has a template facilitating pop-up agreements between property owners and retailers.

The location will reopen as the brand’s second New York City store in early 2021.

After a slow summer, the luxury corridor turns festive on three upcoming Saturdays.

Personal service will be enhanced once stores are allowed to welcome shoppers again.

The neighborhood BID is supporting stores, restaurants and galleries during the health crisis.

The U.S. flagship will be located at 717 Madison Avenue, and will be designed by architect David Thomas.

Prominent brands will celebrate their perfumes.

The brand is in the spotlight thanks to creative director Demna Gvasalia’s decision to step down from Vetements, which he helped launch.

The event is one of several organized by the Business Improvement District to bring shoppers to the avenue.

Carolina Herrera’s renovated flagship reopens on Madison Avenue. Under Wes Gordon’s watch, it radiates fashion joy.

Brand president Emilie Rubinfeld says that, for telegraphing brand codes, a strategically conceived flagship is almost as important as the clothes.

Along the luxury venue, designers are “scaling up” by creating larger flagships.

Having extended its Madison Avenue stay to six months, the company is considering opening other pop-up stores down-the-line.

The Madison Avenue flagship will give the Italian designer a large canvas.