The romantic women’s brand is also planning to open stores in Texas in the new year and is considering a London location.
Personal service will be enhanced once stores are allowed to welcome shoppers again.
The U.S. flagship will be located at 717 Madison Avenue, and will be designed by architect David Thomas.
Carolina Herrera’s renovated flagship reopens on Madison Avenue. Under Wes Gordon’s watch, it radiates fashion joy.
Brand president Emilie Rubinfeld says that, for telegraphing brand codes, a strategically conceived flagship is almost as important as the clothes.
Having extended its Madison Avenue stay to six months, the company is considering opening other pop-up stores down-the-line.
The Madison Avenue flagship will give the Italian designer a large canvas.