The show will be heavily weighted toward women’s contemporary brands, but men’s will be offered as well.
Blouses, dresses and activewear, in order, were the most searched apparel items throughout the digital trade shows.
The events will be held at the Orange County Convention Center in Orlando, Feb. 9 to 11, 2021.
Both digital and physical experiences will take place in the first half, with the return of keystone, in-person marketplaces in the second half of the year.
She will now oversee Coterie and Project Men’s along with other shows.
With a lot of unsold spring 2020 merchandise, men’s wear stores are being careful about orders for next season — and “attending” the virtual trade shows.
Informa Markets Fashion said the online trade event will run for three months.
The trade show operator and e-commerce platform will work to bring brands and retailers together.
MAGIC will still take place at the Las Vegas Convention Center Aug. 17 to 19.