Informa Markets Fashion said the online trade event will run for three months.
The trade show operator and e-commerce platform will work to bring brands and retailers together.
MAGIC will still take place at the Las Vegas Convention Center Aug. 17 to 19.
As the virus spreads and travel bans with it, West Coast shopping stops for Chinese tourists will be affected in more ways than one.
Retailers shopping Project, WWDMAGIC, Liberty Fairs, Agenda and the PGA Show sought spring pieces to inspire customers to shop.
Project will leave its longtime home at the Mandalay Bay starting in August.
The show will focus on the contemporary market.