The business allows customers or influencers to set up shop on its online platform.

The 47-unit line aims to meet diverse consumer needs, something specific to the American market.

They take just a few minutes to create at the Palette Factory.

The renovated unit showcases 120 brands and focuses on in-store services.

Introduced by California Sen. Cathleen Galgiani, SB-1249 prohibits selling any beauty products that have been tested on animals.

Dedivanovic, celebrity makeup artist, opens up about the formation of his Master Class, which he will bring to Sydney in November.

“I have been working with labs around the world for the past three years, developing product,” he said.

The area, which will offer everything from express services to brand boutiques, will be tested and rolled out to more stores in 2019.

Glitter walls, an interactive dance floor and more: as mass-market conditions continue to languish, Maybelline is delivering experiences to consumers outside the drugstore.

Makeup lines are joining with Scentbird to get products into consumers’ hands.

Prestige beauty is seeing more discounts than ever before — and they’re coming from both brands and retailers.

Riley Rose is growing fast and adding skin-care lines including J-beauty innovator DHC.

Norvina is a palette representing a departure from the norm at Anastasia Beverly Hills and it is already courting new customers.

In five years Inika Organic wants to be the “go-to” brand for premium organic beauty.

Skin-care sales aren’t being driven by new launches, according to NPD, but by existing products in the market.