L’Oréal chief executive officer Nicolas Hieronimus discussed the evolution of the global beauty market during a virtual conference that addressed group results.
The limited-edition makeup pouch will contain products from the French beauty brand, beloved by Oscar de la Renta creative directors Laura Kim and Fernando Garcia.
Makeup brand Fashion Fair will relaunch this fall under Desirée Rogers and Cheryl Mayberry McKissack.
Violette Serrat will become the brand’s creative director for makeup on Aug. 1, succeeding Olivier Echaudemaison after 21 years at the house.
The YouTube makeup star will step into the makeup director role that Echaudemaison has held for more than 20 years, according to industry sources.
“It was not only the right thing to do for our customers and our brand, but also for the planet. We really wanted to do better.”
Following a round of investment in 2020, the Italian indie beauty label is planning to boost its international expansion, including a direct-to-consumer U.S. platform by the end of the year.
The virtual try-ons are being powered by Spark AR and L’Oréal’s ModiFace augmented reality and artificial intelligence company.