The brand has hired a team of seasoned executives, including Scott Friedman from NYX.
Ilia expects to spend $2 million on sampling this year.
Jenner’s one-year-old daughter is getting in on the family business.
The platform has already attracted investors including L Catterton, Manzanita Capital Ltd. and The Neves family office.
With a still young clean beauty brand looking at its first funding round, the founder has some words of wisdom for other beauty hopefuls.
NeoWize will join Il Makiage’s team in Tel Aviv.
“[Dedivanovic has] been working on formulas and colors for about a year now,” said Kardashian.