Marco Gobbetti

Burberry Pre-Fall 2021


Lockdown, and a Crackdown on Discounting, Hurt Burberry’s Q3 Sales

The company is wrestling with COVID-19-related store closures, and making big sacrifices, as it ditches discounts in favor of full-price sales.

clock January 20, 2021Samantha Conti

Burberry Pre-Fall 2021


Burberry Sees Comp Sales Shrink in Q3 Due to COVID-19, Discounting Freeze

Retail and comparative store sales suffered single-digit declines in the third quarter due to lockdown, store closures and Burberry’s decision to ditch discounting and pursue full-price sales.

clock January 20, 2021Samantha Conti

Burberry Campaign


Burberry’s Youthquake in U.S., China Fuels Pickup in Sales

Burberry has turned a corner, with comparable store sales returning to growth in October, a new, younger customer base and a punchy plan to slash markdowns and preserve full-price sales.

clock November 12, 2020Samantha Conti

Burberry RTW Spring 2021


Burberry Revenue Falls 31% in H1, With Sales Trends Improving

The second quarter saw comparable store sales fall 6 percent, compared with 45 percent in the first quarter, while sales returned to growth in the month of October, according to Burberry.

clock November 12, 2020Samantha Conti

The Burberry store in Shenzhen, China.


Burberry Shakes Up Shopping With Physical, Digital Shenzhen Store

Whether its customers are spending money — or not — Burberry wants them to have fun as they game their way across the Shenzhen shop floor.

clock July 31, 2020Samantha Conti

The Burberry Summer Monogram Collection campaign featuring and shot by Kendall Jenner.


Burberry Q1 Sales Sink 48.4% in Q1 With Stores Shut and No Tourists

The company plans to slash costs at offices, stores outside the U.K., and said second half performance will depend on government actions, and whether people can travel.

clock July 15, 2020Samantha Conti

Backstage at Burberry RTW Fall 2020


COVID-19 to Dent Burberry Bonuses, Salaries This Year and Next

Burberry has been forced to rethink salaries, performance criteria and pensions, partly in response to the devastating impact of the coronavirus on growth.

clock June 16, 2020Samantha Conti

Backstage at Burberry RTW Fall 2020

Business Features

With International Travel on Hold and Recovery Uneven, Burberry Targets Locals

The brand believes local markets hold the key to growth as countries worldwide start to ease out of lockdown.

clock May 26, 2020Samantha Conti

Backstage at Burberry RTW Fall 2020


Burberry Sales, Profits Slide in Fiscal 2019-20, and Q1 Will Be Tough

Sales fell 3.2 percent in the year while operating profit was down 57 percent due to the COVID-19 crisis.

clock May 22, 2020Samantha Conti

Backstage at Burberry RTW Fall 2020


Amid ‘Intensifying’ Crisis, Burberry Sees Trading Fall 40-50%

Around 40 percent of Burberry’s directly operated stores globally are now closed, with additional closures expected in the coming days.

clock March 19, 2020Samantha Conti

Details at Burberry RTW Spring 2020


Burberry Says Year-end Results Will Be Impacted by Coronavirus

Burberry did not quantify the impact on year-end results and stopped short of issuing a full-blown sales and profit warning.

clock February 7, 2020Samantha Conti

Inside Burberry's store in Gum, Moscow


Burberry Defiant in Face of Hong Kong Slowdown, Macro Challenges

The company has raised its revenue guidance despite a severe decline in Hong Kong, and has added an extra 5 million pounds in cost savings for fiscal 2019-20.

clock January 22, 2020Samantha Conti

Mahmood on the left wearing a dark suit and holding a Burberry trench coat for the brand's 2019 holiday campaign shot by Mert Alas & Marcus Piggott.


Burberry First-Half Sales, Profit On Track Despite Drama in Hong Kong

The second half will be challenging, as the British pound strengthens and Hong Kong deteriorates.

clock November 14, 2019Samantha Conti

Burberry's New Packaging

Human Resources

Jerome Le Bleis Named Chief Supply Chain Officer at Burberry

Le Bleis will begin work on Jan. 6, and replaces Roberto Canevari, who has taken up a role at Unilever. 

clock October 2, 2019Samantha Conti

Burberry's New Packaging

Business Features

Burberry Accents Diversity, Sustainability Goals at London AGM

The company is naming a director of diversity and inclusion, and plans to offer staff unconscious bias training.

clock July 17, 2019Samantha Conti

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