Gobbetti spoke during Burberry’s AGM, which was filled with new faces.
Sales were 479 million pounds in the 13 weeks to June 30.
The plan is to excite the customer with frequent drops, and a flow of fresh merchandise.
Marco Gobbetti discussed the evolution of see-now-buy-now, Burberry’s new Belt bag and why he picked Riccardo Tisci for the top creative job.
Operating profit was up 4 percent in the 12-month period to 410 million pounds.
The brand plans to buy out its longstanding Italian partner CF&P.
Haig, formerly ceo of Belstaff, will join Burberry on April 23.
Earlier this week, Gobbetti converted his nil cost options into Burberry shares as a vote of confidence in the company.
Retail sales dipped 2.2%, hit by the U.K., while underlying sales rose 1%.
Retail revenue climbed 1 percent on an underlying basis.
The luxury power couple is back, although it’s hard to find hot combinations of commercial and creative chiefs.
The brand’s ceo is thinking big, with plans to cement the British player in the luxury space.
Revenue in the six months to Sept. 30 was up 9% as new ceo Marco Gobbetti commits fully to luxury.
With Christopher Bailey soon exiting the British house, will ceo Marco Gobbetti stick to his word of experimenting to “create a new energy and positivity.”
The spotlight is on Gobbetti, who has taken the helm of a company in transition.